Sr Marketing Technology Analyst - Hybrid - The Transamerica Corporation : Job Details

Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics. Job Description Responsibilities. Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution. Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives. Serve as a senior liaison across business groups to create documentation for business and system requirements. Work on project teams to develop or modify complex processes and/or systems. Identify trends/issues and performance gaps. Gather feedback from stakeholders and provide discussion forums to improve the user experience. Maintain thorough knowledge of platforms, tools and processes. Qualifications. Bachelor's degree in information technology, marketing or relevant field, or equivalent experience. Five years of experience develop...Technology, Marketing, Analyst, Diversity, User Experience, Project Management