Sr. Manager, Salesforce Marketing Cloud - Insight Global : Job Details

Required Skills & Experience

• Bachelor's degree in a relevant field or equivalent practical experience.
• Minimum of 3 years (7+ years preferred) with Salesforce Marketing Cloud.
• 3+ years in a leadership or management role.
• Strong understanding of SFMC data models, development languages (AMPscript, SSJS, SQL), and integrations.
• Solid understanding of digital marketing concepts and regulations.
• Excellent communication, interpersonal, and stakeholder management skills.
• Strong analytical and problem-solving skills.
• Experience managing project lifecycles and collaborating within cross-functional teams.

Nice to Have Skills & Experience

• Salesforce Marketing Cloud certifications.
• Experience in Agile/Scrum environments.
• Experience managing budgets and vendor relationships.

Job Description

Team Leadership & Development:

• Lead and mentor a team of SFMC technical administrators, developers, and project resources.
• Foster a collaborative, high-performance team culture.
• Oversee recruitment, onboarding, performance management, and professional development.
• Manage resource allocation and workload balancing.

Platform Strategy & Roadmap:

• Define the strategic roadmap for Salesforce Marketing Cloud (SFMC) with Product Management.
• Stay updated on SFMC releases and industry best practices.
• Drive platform innovation and continuous improvement.
• Collaborate with Data Warehouse, CRM, Security, and other IT teams.

Technical Oversight & Governance:

• Provide technical guidance on SFMC architecture, configuration, development, integrations, and data management.
• Establish development standards, code review processes, and deployment best practices.
• Ensure platform security, data privacy compliance, and adherence to IT governance policies.
• Manage SFMC user access controls and security settings.
• Oversee the technical design and implementation of marketing automation solutions.

Operational Excellence:

• Ensure the stability, performance, and reliability of the SFMC platform.
• Oversee platform monitoring, incident management, and troubleshooting.

Stakeholder Collaboration & Project Delivery:

• Serve as the primary IT liaison for Marketing and other business stakeholders.
• Translate business requirements into technical solutions.
• Oversee SFMC-related projects, ensuring timely and quality delivery.
• Communicate platform status, project updates, and strategic direction.

Vendor & Budget Management:

• Manage relationships with Salesforce and related technology vendors.
• Oversee the SFMC budget, manage contracts, and monitor usage limits.
• Conduct regular vendor reviews.