Sr. Manager, Marketing Content - AppFolio : Job Details

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DescriptionAppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

DescriptionAppFolio is more than a company. We're a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.We are looking for a Senior Manager of Marketing Content to join our marketing team. This person will be responsible for developing and executing a comprehensive content strategy that directly supports our go-to-market initiatives. This leader will manage and inspire a team of content creators, ensuring the production of high-quality, impactful content across a variety of formats, including but not limited to: emails, webinars, blogs, articles, events, research papers, podcasts, and more. The ideal candidate possesses a deep understanding of the buyer's journey, a proven track record in B2B content marketing, exceptional leadership and project management skills, and has a deep passion for innovating the content experience, particularly how AI can power the entire content creation and distribution process.Your impactDriving Growth Through Content Strategy:

• Develop and refine the content marketing strategy in alignment with overall company objectives and go-to-market plans to drive customer acquisition and customer growth outcomes.
• Oversee the content calendar for a wide range of content types, and manage the content production workflow, from ideation and assignment to editing, approval, and publication, ensuring timely delivery and alignment with strategic priorities.
• Manage the content marketing budget effectively.

Cultivating Talent & Collaboration:

• Lead, coach, and develop a team of content marketing experts, content writers, and copywriters, fostering a collaborative and high-performing environment.
• Collaborate closely with other teams across the organization - product marketing, SMEs, communications/advocacy, and customer and acquisition campaigns--to ensure content effectively supports all key initiatives.

Innovating Content for the Future:

• Identify opportunities for new and innovative content formats to reach and engage target audiences, including how AI is changing the content experience.
• Track, analyze, and report on content performance metrics, using data to inform future content strategy and optimization.
• Stay informed of industry and competitive trends in content marketing, go-to-market strategies, and relevant content formats.

Qualifications

• At least 5 years of experience in content marketing, with at least 2 years of experience in a leadership or management role.
• Proven experience developing and executing content strategies that support go-to-market initiatives.
• Demonstrated ability to manage and mentor a team.
• Strong understanding of SEO principles and content optimization best practices.
• Excellent writing, editing, and proofreading skills.
• Exceptional project management and organizational skills.
• Strong ability to interpret data to measure content performance.
• Effective communication and interpersonal skills.

Why Join Us?Pair your deep knowledge and experience with a dynamic, fast-growing company.

• Shape the content strategy and directly impact company revenue and growth.
• Collaborate with a team of passionate marketers, creatives, and industry leaders, driving innovation and powering the future of real estate.

LocationFind out more about our locations by visiting our site.Compensation & BenefitsThe compensation that we reasonably expect to pay for this role is: $138,400 to $173,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate's skills, education, experience, and internal equity.Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.Regular full-time employees are eligible for benefits - see here.About AppFolioAppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.Why AppFolioGrow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.Paddle as One.Learn more at appfolio.com/company/careersStatement of Equal OpportunityAt AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at AppFolio.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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