Sr Lead Product Manager - NY Staffing : Job Details

PayPal Ads is seeking a highly strategic and results driven Lead Product Manager - Targeting to own the end to end go to market planning and execution for our targeting products. In this role, you will partner closely with Sales, Customer Success, Operations, Engineering, Data Science, and Marketing to ensure seamless launches, comprehensive enablement, and continuous adoption of our targeting & segmentation capabilities for PayPal Ads.

About PayPal Ads

PayPal Ads' vision is to be the premier commerce-centric advertising platform, seamlessly connecting PayPal, Venmo, and Honey users with advertisers and merchants. We help advertisers and merchants sell more products and services effectively, enabling consumers to discover and buy what they love. Leveraging transaction data from approximately a quarter of the world's $6 trillion in digital commerce and nearly 400 million active accounts annually, our platform empowers advertisers to engage customers through the entire marketing funnel-from awareness to purchase, loyalty, and advocacy.

Responsibilities

• Define the ad targeting product roadmap from ideation through launch, prioritizing initiatives that maximize revenue and customer satisfaction.
• Translate business objectives into clear product requirements; lead cross functional groups through planning, pre mortems, and post mortems to ensure timely delivery.
• Partner with Ad Sales, Marketing, Product, Operations, Engineering, Legal, Privacy, and Compliance to guarantee alignment with strategic goals and regulatory standards.
• Drive enablement & training for our targeting offerings both with internal sales & customer success teams and externally with clients
• Lead product marketing efforts-crafting positioning, sales collateral, training materials, and launch plans to drive adoption and revenue growth.
• Conduct continuous analysis of market trends, competitor offerings, and customer feedback to inform product strategy and positioning.

Qualifications

• 10+ years in Product & Product Marketing for advertising
• Proven track record defining and launching ad targeting & tech at scale
• Hands on experience with machine learning or data science workflows applied to audience segmentation and targeting.
• Excellent communication skills, with experience presenting to senior leadership and external stakeholders.
• Deep understanding of privacy regulations (GDPR, CCPA) and ad ecosystem standards (IAB, MRC).
• Ability to navigate ambiguity, influence without authority, and drive consensus across global teams.
• Bachelor's degree required; MBA or advanced degree preferred.

Job Description

Essential Responsibilities:

• Drives product strategy with cross-functional stakeholders consistent with the shared vision for the product.
• Plans and implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
• Assesses the customer experience and customer needs in product requirements and decision making.
• Sets up data gathering mechanisms relative to the metrics that inform the success of products including usability studies, research and market analysis.
• Leads workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
• Oversees product profitability measures, including budget.
• Plans operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews.
• Interfaces with product leadership as needed.
• Partners with content strategists, data scientists, product designers and user experience researchers.
• Maximizes efficiency in a constantly evolving environment where the process is fluid and creative solutions are the standard.

Minimum Qualifications:

• Minimum of 12 years of relevant work experience and a Bachelor's degree or equivalent experience.

PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit