Sr. Field Marketing Specialist, Digital Healthcare - Remote - Stryker Group LLC : Job Details

The Field Marketing Specialist will be responsible for driving product marketing strategies and programs consistent with overall business objectives in one segment, utilizing traditional and innovative marketing/product approaches, tools, and methodologies.

Preferred candidate will be located in the pacific time zone.

What you will do

• Assesses the impact of competitive dynamics and points of difference through competitive analysis
• Maintains networks of people and resources for obtaining competitive information.
• Adheres to organizational protocols, practices, and procedures for gathering competitive information
• Understands the needs of the primary and secondary customers and how to articulate the value proposition to the specific audience.
• Works with inputs from KOL network
• Explains different product features to different customers as appropriate to their needs
• Understands what current and potential customers need to drive value in the portfolio
• Surfaces new or unexpressed customer needs
• Escalates systemic problems that could affect customer satisfaction.
• Implementing the Strategy and Marketing Plan
• Provides support to Brand/marketing managers in the development and sales support of one or more marketing segments
• Develops, drives, and supports regional and national tactics, actions and campaigns to drive business results
• Performs sales and marketing analysis, assists with trade shows, literature development, presentations, and publicity
• Gathers internal and external market insights to share with stakeholders
• Applies product knowledge in combination with technical knowledge to educate and articulate value
• Analyzes sales data and identifies areas for growth in assigned regions
• Thoroughly familiar with the selling process and the translation of benefits into a selling script based on the clinical/operational need
• Provides sales training, develops roadmaps, and supports new program launches
• Develops sales tools and drives marketing campaign execution
• Direct sales support in the field
• Responsibility may be national or for a specific region
• Partners across our business functions (i.e. finance) to develop internal business processes
• Liaises and influences across Stryker business units marketing teams to develop and execute enterprise-wide data strategies
• Delivers high quality results with passion, energy, and drive to meet business priorities

What you need

Required

Bachelors degree required

2+ years of work experience required

Preferred

MBA preferred

2 years of medical device experience

2 years of marketing experience preferred

Healthcare software solutions experience preferred

Experience creating presentations preferred

Experience using PowerPoint for presentations preferred

$69,100- $139,600 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.

This role will be posted for a minimum of 3 days.