Sr. Director, Owned Marketing - Tapestry : Job Details

The Director of Owned Marketing is a key leadership role in the North America Marketing team responsible for developing and implementing strategies to enhance personalized customer journeys and optimize owned communication channels. This role will oversee the strategy and execution for email marketing, SMS and our customer loyalty program. The successful individual will leverage their proficiency in Owned Marketing to... Strategy Development: Develop and execute a comprehensive communication strategy that aligns with the brands goals and objectives. Leverage buying behavior, product knowledge and consumer insight to craft story telling driving brand love and repeat purchase behavior. Reimagine role of acquisition for owned channels as a pipeline for new customers and loyalty. Customer Segmentation: Utilize data-driven approaches to segment customers based on email propensity model, demographics, site behavior, channel preferences, and other relevant factors. Develop customer profiles a...Director, Marketing, Customer Engagement, Development, Communication, Loyalty, Business Services