Sr. Director, Integrated Global Marketing - PayPal Holdings : Job Details

Essential Responsibilities: Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goals. Lead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertising. Define, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiency. Collaborate with cross-functional teams to align performance marketing initiatives with broader business strategies. Manage and allocate budgets effectively, identifying opportunities for cost-saving and scaling impact. Drive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channels. Provide leadership and mentorship to the performance marketing team, fostering a culture of collaboration and continuous improvement. Build and maintain relationships with external agencies and vendors to ensure best-in-class execution and results. Minimum Qualifications:Minimum of 18...Director, Marketing, Global, Leadership, Performance, Operations, Business Services