Sr. Director, Consumer Insights - Southern Glazer's Wine & Spirits of America : Job Details

The Senior Director of Consumer Insights is a strategic leadership role within the SGWS Strategy & Insights team that will drive a consumer-centric mindset across the organization. This position leads both the Consumer Insights and Multicultural Insights functions, overseeing a comprehensive team that includes a Consumer Insights Director, Consumer Insights Analyst, and the established Multicultural Insights team. The role champions SGWS in developing diverse consumer and general shopper marketing strategies for suppliers and customers, while amplifying initiatives to support multicultural shopper strategies. This position serves as the subject matter expert on route to consumer that starts with a total consumer lens, and cascades down to multicultural marketing & commercial activation, in collaboration with SGWS leadership, suppliers, customers, sales leadership, and commercial operations. The Senior Director works with the broader Strategy and Insights team, to develop wholistic co...Director, Leadership, Marketing Director, Sales Leader, Marketing Manager, Research, Business Services