Sponsorship Marketing Lead - Avature : Job Details

Carlyle is seeking an experienced Sponsorship Marketing Leader to lead the development and execution of high-impact brand partnerships within both the global sports and business ecosystems. This strategic role is designed to enhance the firm's brand visibility, deepen engagement with target audiences, and position Carlyle as an innovative leader in the investment management space.

You will be responsible for building and executing Carlyle's sponsorship marketing strategy, overseeing end-to-end execution of partnership programs, and creating compelling sponsorship-led narratives that elevate our brand across global markets. This is a unique opportunity to blend strategic brand marketing with the power of premium sponsorship activation, while working cross-functionally to maximize business value and drive long-term brand growth.

Responsibilities

• Lead Carlyle's global sponsorship partnerships, including strategy development, execution, and performance optimization.
• Identify and cultivate relationships with premier sports organizations that align with Carlyle's brand values and business goals.
• Develop integrated marketing plans to activate partnerships across digital, social, event, and experiential channels.
• Collaborate across marketing, communications, events, and investor relations teams to drive alignment between sponsorship and commercial goals.
• Design and execute VIP hospitality experiences that support client acquisition, relationship-building, and brand loyalty.
• Continuously assess partnership impact and ROI, adjusting strategies to maximize visibility, brand affinity, and business outcomes.
• Bring innovative, storytelling-led campaigns to life that differentiate Carlyle in the global marketplace.
• Advise senior leadership on new partnership opportunities and long-term brand positioning through sponsorship.
• Craft and deliver powerful narratives that resonate with targeted audiences and reflect the brand's values and goals.

Qualifications

Education & Certificates

• Bachelors degree, required

Professional Experience

• 10+ years' overall relevant experience, required
• Experience leading global brand sponsorships, preferably with sports, business-to-business and financial services sector focus.
• Knowledge of the alternative investment management industry, including products, services, and target audiences, preferred.
• Expertise in managing high-value sponsorship partnerships, ensuring strategic commercial alignment and maximizing ROI.
• Skilled in setting KPIs, measuring impact, and refining programs based on performance data and market feedback.
• A creative, adaptive leader who can balance bold ideas with operational excellence and seamless execution.
• Proficiency in CRM software (e.g., Salesforce) strongly preferred
• Understanding of integrated marketing campaign development and deployment from content generation to paid advertising and social media campaigns
• Exceptional written and verbal communication skills, with the ability to present analyses confidently in a clear, rational, and visually effective manner to executive leadership.
• Willingness to travel domestically and internationally as needed

The compensation range for this role is specific to New York City and takes into account a wide range of factors including but not limited to the skill sets required/preferred; prior experience and training; licenses and/or certifications.

The anticipated base salary range for this role is $200,000 to $220,000.

In addition to the base salary, the hired professional will enjoy a comprehensive benefits package spanning retirement benefits, health insurance, life insurance and disability, paid time off, paid holidays, family planning benefits and various wellness programs. Additionally, the hired professional may also be eligible to participate in an annual discretionary incentive program, the award of which will be dependent on various factors, including, without limitation, individual and organizational performance.

Due to the high volume of candidates, please be advised that only candidates selected to interview will be contacted by Carlyle.

Company Information

The Carlyle Group (NASDAQ: CG) is a global investment firm with $453 billion of assets under management and more than half of the AUM managed by women, across 641 investment vehicles as of March 31, 2025. Founded in 1987 in Washington, DC, Carlyle has grown into one of the world's largest and most successful investment firms, with more than 2,300 professionals operating in 29 offices in North America, Europe, the Middle East, Asia and Australia. Carlyle places an emphasis on development, retention and inclusion as supported by our internal processes and seven Employee Resource Groups (ERGs). Carlyle's purpose is to invest wisely and create value on behalf of its investors, which range from public and private pension funds to wealthy individuals and families to sovereign wealth funds, unions and corporations. Carlyle invests across three segments - Global Private Equity, Global Credit and Carlyle AlpInvest - and has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation.

At Carlyle, we believe that a wide spectrum of experiences and viewpoints drives performance and success. Our CEO, Harvey Schwartz, has stated that, To build better businesses and create value for all of our stakeholders, we are focused on assembling leadership teams with the strongest insights from a range of perspectives. We strive to foster an environment where ideas are openly shared and valued. By bringing together teams with varied expertise and approaches, we enjoy a competitive advantage and create a stronger foundation for long-term success.

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