Social Media Director - Confidential : Job Details

We are seeking a seasoned social media leader to oversee strategy, execution, and innovation across social and influencer marketing. The ideal candidate will have a proven track record of leading complex, multi-platform campaigns for major brands, with a particular focus on engaging the U.S. Hispanic market. This role requires a balance of strategic vision, client leadership, and hands-on expertise to deliver measurable impact.

Responsibilities

• Lead the development and execution of social media and influencer strategies that drive brand engagement and growth.
• Guide cross-functional teams in translating insights, trends, and audience behaviors into actionable campaigns.
• Build and mentor a high-performing team while fostering collaboration across cross-functional disciplines.
• Serve as a trusted client partner, presenting strategies, results, and new opportunities to senior stakeholders.
• Monitor emerging platforms and trends to ensure clients stay ahead of the curve.

Qualifications

• 8+ years of agency experience in social media and influencer marketing.
• Deep knowledge of social platforms, algorithms, and content best practices.
• Demonstrated expertise in the U.S. Hispanic market and ability to develop culturally relevant strategies.
• Bilingual in English and Spanish, with excellent communication and presentation skills.
• Exceptional interpersonal and relationship-building skills; ability to sell new business and manage client politics.
• Proven leadership experience managing teams and large-scale client initiatives.
• Strong analytical skills with the ability to translate data into insights and results-driven recommendations.