Social Media Director - Nike, Inc. : Job Details

Established in 1984, Nike Communications is a female-founded creative communications firm specializing in the marketing of prestige brands. We create meaningful connections between some of the world's most iconic brands and their audiences by utilizing diverse perspectives to develop culturally relevant client campaigns. We believe differences fuel the creative spirit; that by embracing diverse perspectives and cultures, innovation can flourish, and creativity will shine through in each story we tell. Differences fuel the creative spirit. At Nike Communications, we recognize that diversity, equity, and inclusion are critical components to our success, and we are deeply committed to creating a workplace that values and supports the unique talents and perspectives of every individual. We are passionate about building an agency that truly reflects the diversity of our world, and we firmly believe that fostering a culture of inclusivity and equity is a fundamental responsibility shared by everyone within our agency.

Join our Digital Lab team as a New York-based Social Media Director! Dive into a dynamic role, working on a variety of accounts. Your chance to fuel the creative spirit starts here!

• Social Media Strategy: Partners with Leadership in the conceptualizing of social media strategies to meet brand objectives and enhance engagement on diverse platforms, while also leading review and execution of social media content calendars and providing recommendations on partners, and managing posting/scheduling of approved content.

• Client Communication: Leads daily client communications, answering questions, and providing updates about engagement progress, community management, and deliverable timelines.

• Team Leadership: Manages and delegates responsibilities to the team of managers, associates, and coordinators.

• Creative Collaboration: Collaborates with teams across the agency; partnering with agency's Senior Producer, as well as external creator/influencer partners, to devise proactive solutions for creating and activating high quality content for brand channels; assists in creating, editing, and developing multimedia assets aligned with brand guidelines that resonate with the intended audience.

• On-Site Experience Management and Optimization: Lead the team for on-the-ground event content capture and management. Ensuring there is a social strategy for event amplification, liaising with clients and partners on the ground, while also working with the team to capture content for future or real-time posting.

• Results Driven: Oversees the reporting process, ensuring the team leverages social media tools like Sprinklr and TalkWalker to evaluate campaign performance, monitor KPIs, and extract insights for ongoing improvement to shape future initiatives.

• Community Building & Management Oversight: Oversees the process of fostering and nurturing relationships with our online community and contributes to reactive and proactive community management efforts on client social media channels.

• Creative Inspiration: Proactively brainstorms with team and encourages them to suggest ideas and pinpoints trends, hashtags, the competitive landscape, platform updates, and tools to ensure alignment with our target audience.

• New Business Pitching: Creating well-designed decks that position the agency as a creative thought leader for existing clients and new business

• Professional Experience: Minimum of 6 years of experience in Social Media Management, preferably with experience managing multiple brands.

• Account Management Experience: Minimum of 3 years of experience leading client interactions on a day-to-day basis, including regular calls and meetings.

• Team Management Experience: Minimum of 3 years of experience delegating work to a team of at least two people, with at least one being at the managerial level.

• Strategy Implementation: Showcases a track record of effectively crafting and implementing social media strategies that propel audience growth, enhance engagement, and elevate brand recognition. Paid media experience is a plus!

• Creative Suite & Canva Mastery: A working knowledge of the capabilities of applications to help create content, including Adobe Creative Suite, Canva, Premiere Pro, Photoshop, and After Effects.

• Creative & Writing Excellence: Displays creative thinking skills, adept writing skills, and a meticulous eye for detail.

• Analytical Acumen & Algorithm Familiarity: Demonstrates exceptional analytical skills and knowledgeable about social media algorithms, trends, and best practices across various platforms.

• Reporting Skills: Proficient with tools and services for effective social media reporting, including Sprinklr and TalkWalker, etc.

• Commitment to Diversity, Equity and Inclusion: Embodies the values of diversity, equity, and inclusion; demonstrates self-awareness, cultural competency, and the ability to work with people from diverse cultures and backgrounds.

• Adaptability: Ability to thrive in a dynamic workplace, showcasing adaptability and resilience

• Travel Flexibility: Ability to travel 1-2 times per quarter; some travel may occur on weekends

The salary range for this role is $95,000 - $110,000 annually.

• Health Benefits: Options for medical coverage through UnitedHealthcare, and Dental and Vision coverage through Principal

• Financial Security: Contribute to 401(k) plan for retirement with the potential agency contribution via year-end profit sharing

• Time Off: Enjoy 15 vacation days, with an extra day off on your birthday month

• Holiday Closure: Agency closed between Christmas and New Years for a well-deserved break, as well as 10 other holidays throughout the calendar year

• Summer Flexibility: Summer Fridays offer shorter work hours from Memorial Day to Labor Day

• Family Support: Benefit from 12 weeks of paid parental leave and formal policies to support working parents

• Phone Expenses: Receive business line, or have personal phone number covered on agency plan

• Technology: Company provided laptop and accessories, along with IT support

• Bonuses: Potential for discretionary end-of-year bonuses

• Agency Bonding: Engage in happy hours and our annual agency-wide offsite for camaraderie and celebration

• Emphasis on DEI: A variety of specialized employee resource groups, DEI programming and other initiatives

Nike Communications, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Nike Communications, Inc. is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities.