Social and Owned Media Content Strategist - MVP Health Care : Job Details

At MVP Health Care, we're on a mission to create a healthier future for everyone - which requires innovative thinking and continuous improvement. To achieve this, we're looking for a dynamic and creative Social and Owned Media Content Strategist to lead the development of compelling, audience-first multimedia content that fuels growth across our digital ecosystem to join #TeamMVP. This role is ideal for a strategic storyteller who thrives in a fast-paced environment and is passionate about creating engaging content-from podcasts and videos to blogs, infographics, and social media posts-that drives organic engagement and builds community. You'll be shaping and executing a content strategy that amplifies MVP's voice across owned and social channels, with a focus on increasing reach, relevance, and resonance. Your work will directly contribute to the growth of MVP's organic social media presence by producing content that informs, inspires, and invites interaction. You'll collaborate across departments and with external partners to bring stories to life that reflect our mission, values, and impact-while continuously optimizing content based on performance insights and audience feedback. What's in it for you:

• Growth opportunities to uplevel your career
• A people-centric culture embracing and celebrating diverse perspectives, backgrounds, and experiences within our team
• Competitive compensation and comprehensive benefits focused on well-being
• An opportunity to shape the future of health care by joining a team recognized as a Best Place to Work For in the NY Capital District, one of the Best Companies to Work For in New York, and an Inclusive Workplace.

Qualifications you'll bring:

• A Bachelor's degree.
  • Master's degree preferred.
• 7+ years of experience in content strategy, multimedia content creation, and organic social media management, ideally within a regulated industry such as health care or financial services.
• Proven storytelling ability with a strong portfolio showcasing original content across formats-video, audio, written, and visual-that drives engagement and brand growth.
• Advanced proficiency in creative tools such as Adobe Creative Suite, Canva, Final Cut Pro, Audacity, or similar platforms for video editing and podcast production.
• Hands-on experience with blog publishing platforms and podcast hosting tools.
• Skilled in social media management platforms like SproutSocial, or similar, with a deep understanding of platform-specific best practices and analytics.
• Strong ability to translate complex topics into clear, engaging content for digital channel optimization.
• Empathy-driven communicator with excellent attention to detail and a commitment to representing member voices with professionalism and care.
• Collaborative mindset with experience working cross-functionally across marketing, PR, customer service, and compliance teams to align content with organizational goals.
• Comfortable working independently in a hybrid environment, managing multiple projects and deadlines with minimal supervision.
• Data-informed thinker who uses performance metrics and audience insights to continuously refine content strategy and improve outcomes.
• Curiosity to foster innovation and pave the way for growth.
• Humility to play as a team.
• Commitment to being the difference for our customers in every interaction.

Your key responsibilities: Content Creation and Strategy :

• Own and lead the development of original, high-impact multimedia content-including video series, podcasts, blogs, infographics, and social media assets-that drives engagement and builds brand affinity.
• Design and execute content strategies that support MVP's business goals, marketing campaigns, and member engagement initiatives, with a strong focus on storytelling and audience relevance.
• Develop and manage editorial calendars and content roadmaps that reflect seasonal priorities, audience insights, and emerging trends across health care and digital media.
• Collaborate cross-functionally with internal teams (e.g., marketing, public relations, clinical experts) and external partners to source, produce, and publish content that is timely, accurate, and compelling.
• Interview subject matter experts and transform complex topics into accessible, SEO-optimized content tailored for digital consumption.
• Ensure brand consistency across all content formats, maintaining MVP's voice, tone, and visual identity while adapting for platform-specific best practices.
• Innovate and experiment with new content formats and storytelling techniques to expand MVP's reach and relevance in the digital space.
• Contribute to the evolution of MVP's owned media strategy, identifying opportunities to grow our library content and deepen audience engagement through original storytelling.

Organic Social Media Strategy & Development

• Drive growth and engagement across MVP's organic social media channels (e.g., Facebook, Instagram, LinkedIn, TikTok, YouTube) by leveraging original content to build community, increase reach, and attract new followers.
• Develop and execute platform-specific strategies that align with MVP's brand voice and audience behaviors, using owned content to spark conversation, share value, and deepen relationships.
• Collaborate with content creators and internal stakeholders to ensure social media assets are optimized for performance, accessibility, and platform trends.
• Monitor and respond to community feedback with empathy and professionalism, fostering trust and transparency through timely engagement.
• Use social listening and analytics tools to identify emerging trends, audience preferences, and real-time opportunities for engagement and storytelling.
• Experiment with new formats and features (e.g., Reels, Stories, Shorts, Threads) to expand MVP's organic reach and stay ahead of platform changes.
• Continuously refine social strategy based on performance data, audience insights, and campaign goals to ensure content is driving measurable impact.
• Identify and collaborate with local influencers, community leaders, and brand advocates to amplify MVP's content and extend reach within key audiences.
• Develop partnership strategies that align with MVP's values and messaging, ensuring influencer content supports brand goals and resonates authentically with followers.

Reputation Management

• Monitor and manage MVP's digital reputation across key platforms including Google, Yelp, Glassdoor, and app stores, ensuring timely and professional responses to reviews and feedback.
• Develop and implement proactive strategies to strengthen MVP's online presence, including soliciting positive reviews, amplifying member success stories, and addressing negative feedback with empathy and transparency.
• Collaborate closely with internal stakeholders-including Customer Care, Government Relations, and Corporate Communications-to investigate and resolve member issues surfaced through social channels and review platforms, ensuring accurate documentation and timely follow-up.
• Serve as a liaison between digital audiences and internal teams, translating feedback into actionable insights that inform service improvements and enhance member experience.
• Track sentiment and reputation trends to identify recurring themes, emerging risks, and opportunities to improve MVP's public perception and member satisfaction.

Analytics & Optimization

• Track and analyze performance of content across all owned and social channels, using metrics such as engagement, reach, sentiment, and conversion to evaluate effectiveness and guide future content decisions.
• Build and present actionable reports that translate data into insights, highlighting what's working, where to improve, and how content is contributing to broader brand and business goals.
• Use analytics to inform content strategy, optimizing formats, publishing cadence, and messaging based on audience behavior and platform trends.
• Stay ahead of digital trends and platform updates, continuously researching best practices, algorithm changes, and emerging tools to ensure MVP's content remains relevant and competitive.
• Collaborate with internal teams to align reporting with campaign goals, member engagement priorities, and organizational KPIs.

Where you'll be: Hybrid - Schenectady, NY Pay Transparency MVP Health Care is committed to providing competitive employee compensation and benefits packages. The base pay range provided for this role reflects our good faith compensation estimate at the time of posting. MVP adheres to pay transparency nondiscrimination principles. Specific employment offers and associated compensation will be extended individually based on several factors, including but not limited to geographic location; relevant experience, education, and training; and the nature of and demand for the role. We do not request current or historical salary information from candidates. MVP's Inclusion Statement At MVP Health Care, we believe creating healthier communities begins with nurturing a healthy workplace. As an organization, we strive to create space for individuals from diverse backgrounds and all walks of life to have a voice and thrive. Our shared curiosity and connectedness make us stronger, and our unique perspectives are catalysts for creativity and collaboration. MVP is an equal opportunity employer and recruits, employs, trains, compensates, and promotes without discrimination based on race, color, creed, national origin, citizenship, ethnicity, ancestry, sex, gender identity, gender expression, religion, age, marital status, personal appearance, sexual orientation, family responsibilities, familial status, physical or mental disability, handicapping condition, medical condition, pregnancy status, predisposing genetic characteristics or information, domestic violence victim status, political affiliation, military or veteran status, Vietnam-era or special disabled Veteran or other legally protected classifications.To support a safe, drug-free workplace, pre-employment criminal background checks and drug testing are part of our hiring process. If you require accommodations during the application process due to a disability, please contact our Talent team at [email protected] .