Shopper and Category Insights Manager, Walgreens - GlaxoSmithKline : Job Details

The Shopper and Category Insights Manager guides a vision for the category with the retailer. Core to our GSK approach is synthesizing shopper and category insights to build winning category strategies and assortment recommendations for GSK brands and the retailer. The goal of the Shopper and Category Insights function is to be on the leading edge for the retailer, integrating consumer, shopper, and analytic insights, processes, and tools to drive vision and strategy for each category.

This role offers YOU the opportunity to lead key activities to advance YOUR career. These responsibilities include:

• Establish relationships with the customer to understand priorities and strategies, delivering winning approaches; be recognized as a strategic partner
• Develop category growth initiatives to influence customer strategies that drive sales and market share growth
• Apply marketing research information (IRI, Nielsen, and Primary) related to shopper and category strategy
• Conduct category analytics for the local team and retailer, including consumption and shopper behavioral data, to identify trends and competitive activities impacting Brand and Corporate goals
• Lead the annual category line review process, understanding trends, shelf and space opportunities, and making recommendations for the planogram
• Embrace and utilize advanced analytics and technology, such as store-level & loyalty-card data analysis, Kantar virtual aisle, GSK Shopper Science Lab, and ARRT
• Drive results with a customer focus
• Broaden influence within Walgreens, including non-purchasing functions like vendor collaboration, marketing, research, and store testing
• Engage Customer Strategy to support brands and new product launches through the commercial planning process
• Collaborate with Shopper Insights to apply Category Leadership Platform strategies, identify knowledge gaps, and develop future category visions
• Partner with Support Shopper Marketing to develop in/out-of-store communications based on shopper behavior insights

We are seeking professionals with these essential skills:

• Bachelor's Degree
• 5+ years in CPG retailer key account category management or related industry experience
• Experience with retailer databases (Walgreens Gateway) and consumption sources (IRI/Nielsen/RSi)
• Experience with financial compliance and internal reporting policies

If you possess the following traits, it would be advantageous:

• MBA
• Agile learner with strategic agility
• Excellent communicator and presenter across all organizational levels
• Strong analytical skills for trend identification and storytelling
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, OneDrive, Teams)
• Effective in communication, managing multiple projects, and demonstrating GSK values and behaviors

Our core values—Patient focus, Transparency, Respect, Integrity, Courage, Accountability, Development, and Teamwork—shape our culture. We emphasize innovation, performance, and trust, and expect candidates to demonstrate:

• Agile decision-making based on evidence and judgment
• Commitment to high-quality results and overcoming challenges
• Continuous learning and skill development
• Sustained energy and well-being
• Strong relationships and honest communication
• Budget awareness and cost consciousness