Senior Vice President, Creator Marketing - Zeno Group : Job Details

ABOUT US

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our Fearless Pursuit of the Unexpected, we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

About the Job

Zeno believes the term influencer no longer accurately captures the essence of today's content creators. They are artists and storytellers who produce valuable and engaging content. The term creator better reflects their dedication and talent.

Zeno East is seeking an experienced influencer/creator marketing leader to join our award-winning Digital Experience (ZDX) team. The role involves developing and leading influencer campaigns for B2C, health, and/or financial brands, with a solid understanding of paid media and analytics, including creator whitelisting. You will manage multiple client accounts, acting as the day-to-day relationship manager, strategist, and team lead, excelling in both strategy and execution.

As a Senior Vice President, you will spearhead the creation of innovative, authentic creator strategies for top clients, leading campaigns across platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube. You should have a comprehensive understanding of creator marketing, from identification and negotiations to trend analysis, disclosures, reporting, and optimization. You will also oversee content creation, copywriting, paid amplification, and reporting in collaboration with paid media and analytics teams.

You will manage 2-3 direct reports, contribute to team growth, and participate in our Digital SLT. Your role includes business development, staffing, and utilization management, as well as contributing to our Global Creator Center of Excellence. You should have extensive client relationship management experience, including presenting and selling ideas to senior clients, and proactively identifying new opportunities. Internally, mentoring junior team members and fostering team success are key responsibilities.

This role requires:

• Entrepreneurial spirit: eager to take on new challenges and grow our practice.
• Strong presentation skills: comfortable in real-time client counsel and under pressure.
• Team orientation: willing to work in detail and coach others.
• Collaborative approach: solution-focused and accountable.
• Leadership: capable of leading teams and clients.
• Positive attitude: passionate about our work and culture.

Qualifications include:

• 12+ years in influencer marketing or communications
• Bachelor's degree in marketing or related field
• Experience leading creator strategies across platforms and managing client relationships
• Knowledge of influencer whitelisting, paid social media, and analytics
• Leadership and project management skills
• Ability to handle multiple projects in a fast-paced environment

Preferred:

• Experience with ecommerce or B2B influencer campaigns

Salary Range: $185,000 - $236,000 annually. Compensation includes bonuses, benefits, and other rewards.