Senior Social Media Content Strategist - Westfield State College : Job Details

Posting Number:

S13859P

Working Title:

Senior Social Media Content Strategist

Department:

MarComm-Strategic Marketing

About the University of Georgia:

Since our founding in 1785, the University of Georgia has operated as Georgias oldest, most comprehensive, and most diversified institution of higher education (. The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The Universitys main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The Universitys enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine.

Posting Type:

External

Retirement Plan:

TRS or ORP

Employment Type:

Employee

Benefits Eligibility:

Benefits Eligible

Full/Part time:

Full Time

Additional Schedule Information:

Monday-Friday, 8am-5pm, occasional nights and weekends required.

Advertised Salary:

$68,000-$73,000

Posting Date:

07/11/2025

Open until filled:

Yes

Proposed Starting Date:

09/01/2025

Location of Vacancy:

Athens Area

EEO Policy Statement:

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

USG Core Values Statement:

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at . Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at .

Classification Title:

Marketing/Public Relations Professional

FLSA:

Exempt

FTE:

1.00

Minimum Qualifications:

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.

Preferred Qualifications:

• Bachelors degree in marketing, communications, journalism, public relations, or a related field.
• 4 6 years of experience managing social media strategy for a brand or large organization.
• Experience supervising staff.
• Proficiency with social media tools, analytics platforms, and content management systems.
• Experience with issues management and crisis communications.
• Experience in higher education
• Familiarity with digital advertising platforms, including Meta Ads Manager, Google Ads, and YouTube.
• Experience using project management platforms.
• Demonstrated ability to collaborate across teams and manage multiple content streams in a fast-paced environment.

Position Summary:

The Senior Social Media Content Strategist leads the strategic direction of the University of Georgias social media efforts to protect and enhance the institutions reputation while advancing its mission and priorities. This position is responsible for developing, executing, and optimizing UGAs overarching social media strategy, with a focus on managing the universitys overall social media presence, along with leading our crisis communication efforts on social media, and supporting the Digital Dawgs program as needed. This position also supports the Assistant Director of Digital Marketing on broader digital advertising efforts, including paid social, display, search, and YouTube pre-roll by contributing content coordination, creative ideas, and campaign insights. This role works closely with colleagues in content, creative, and media relations to ensure UGAs digital communications are cohesive, strategic, and high-impact. The strategist also plays a critical role in emergency communications and leads the universitys social media response efforts.

Physical Demands:

Work in standard office envrionment

Is driving a responsibility of this position?:

Yes

Is this a Position of Trust?:

No

Does this position have operation, access, or control of financial resources?:

No

Does this position require a P-Card? :

No

Is having a P-Card an essential function of this position? :

No

Does this position have direct interaction or care of children under the age of 18 or direct patient care?:

No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):

No

Credit and P-Card policy:

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website.

Background Investigation Policy:

Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website.

Duties/Responsibilities:

Social Media Strategy, Management, and Issues Management:Issues Management

• Monitor social media for pending/potential areas of concern
• Lead the social media emergency communications team, providing strategic direction during a crisis.
• Make the Issues Management team aware of any pending/potential issues of concern
• Provide strategic guidance for social media responses during emergency communications OR moments of reputational concern.

Social Media Content Strategy

• Oversee and guide social media content strategy, ensuring alignment with UGAs institutional goals.
• Attend editorial planning meetings and other integrated strategy meetings.
• Use UGAs social media platforms to protect and promote the universitys reputation while delivering engaging content.
• Create, curate, and schedule engaging content for UGAs social media accounts, delivering content that fits within UGAs larger communications strategy
• Oversee the monthly social media calendar creation for each channel and posts daily (or oversees the daily posting) on each channel
• Participate in and provide social media coverage of campus events
• Monitor for potential storytelling opportunities and leverages those when deemed necessary
• Monitor social channels for community engagement and conversation opportunities; Join the conversation in social media through outreach and responses and respond appropriately to follower comments and messages

Collaboration

• Foster collaboration between the Marketing and Communications division and campus units to align efforts and maximize impact.
• Monitor campus accounts and serve as a consultant to campus units, offering guidance on social media strategy and tactics during individual consultations and summer strategy sessions.

Percentage of time:

45

Duties/Responsibilities:

Outreach and Collaboration:

• Collaborate with creative, marketing, media relations, and content teams to produce organic and paid social media content.
• Provide consultation and guidance on social media best practices and training on social media tools to counterparts across campus.
• Manage the recruitment, training, and oversight of interns, and assist with the Digital Dawgs student ambassador program.

Percentage of time:

20

Duties/Responsibilities:

Supervise Social Media Manager

• Supervise and mentor the Social Media Manager, providing direction and feedback to align with social media strategic goals.
• Provide opportunities for professional development and creative growth.
• Oversee work and provide feedback when necessary.
• Manage scheduling, leave, and workflow for the Social Media Manager.

Percentage of time:

15

Duties/Responsibilities:

Digital Advertising Support and Strategy

• Support the Assistant Director of Digital Marketing in the execution of paid digital campaigns.
• Review performance data and help identify opportunities for optimization.
• Coordinate with content creators and designers to deliver necessary ad assets.

Percentage of time:

15

Duties/Responsibilities:

Project Management

• Manages projects through divisional PM software, status reporting, and milestone management to ensure delivery of projects on time, within budget, and according to quality standards. Proofreads content for clarity, grammar, and spelling.

Percentage of time:

5

Contact Details:

For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.

Recruitment Contact Name:

Jamie Lewis

Recruitment Contact Email:

[email protected]

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