Senior Product Marketing Manager, VendorNew York City - The Knot Worldwide : Job Details

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together.

As a Senior Product Marketing Manager - Vendor, you will drive work to bring valued, differentiated vendor solutions to market. You will lead cross-functional initiatives that drive product adoption, strengthen vendor engagement, and align tightly with company growth goals.

You'll be a key connector between product management, design, research and go-to-market team - developing sharp positioning, generating insights that shape both product and messaging, and crafting impactful launch strategies that scale. You'll be joining a collaborative and passionate team dedicated to serving our vendor customers.

Responsibilities:

• Product Positioning - Independently develops compelling product positioning and respective messaging, ensuring clarity and resonance with key customer segments.
• Customer Insights - Owns strategy for gathering and applying customer insights - identifying gaps in vendor needs and translating insights into actionable recommendations that inform product roadmaps and marketing efforts.
• Go-to-market - Lead go-to-market planning for major feature and product launches. Partner with marketing and channel leads to define objectives, launch strategies, and performance measurement plans.
• Launch Enablement - Create internal enablement materials - including messaging briefs, talking points, and product overviews - to equip Sales and Account Management teams with tools to drive adoption and ensure message consistency.
• Campaign Performance - Analyze the effectiveness of marketing campaigns and launch programs. Share insights and recommendations to inform future efforts and accelerate product growth.
• Market Intelligence Monitor competitive trends and emerging market shifts. Provide strategic input on positioning, product direction, and differentiation opportunities.

Successful Product Marketing Manager (Vendor) candidates have:

• 8+ years product marketing experience
• Experience marketing to small businesses strongly preferred
• Proven track record of independently leading successful product marketing initiatives from strategy through execution.
• Deep experience developing strategic positioning and customer messaging.
• Strong analytical skills, including comfort with campaign metrics, dashboards, and performance reporting.
• Experience mentoring peers or team members and helping to up-level team practices.
• Strong writing and storytelling ability with exceptional attention to detail.
• Familiarity with marketing and analytics tools (Google Suite, Excel, dashboards, etc.)
• Skilled communicator and cross-functional leader who can confidently present to executive stakeholders.
• Bachelor's Degree with a strong academic record

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

What we love about you:

• You dream big. You iterate and experiment to drive innovation.
• You love our users. You keep our global community at the center of everything you do.
• You do the right thing. You strengthen your team through respect, fairness, and inclusion.
• You hustle every day. You favor urgency and own your outcomes.
• You win together. People are at the heart of our success and you play as a team.

What you love about us:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the office . We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is ...@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For ...@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract.