Senior Product Marketing Manager/Director - Jobright.ai : Job Details

Senior Product Marketing Manager/Director

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Senior Product Marketing Manager/Director

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Job Summary:

A-CAP is a rapidly growing organization that operates multiple insurance companies and ancillary insurance businesses. They are seeking a Product Marketing Manager/Director to oversee the marketing of annuity and life insurance products, focusing on strategic marketing plans and cross-functional collaboration to drive growth and enhance market position.

Responsibilities:

• Develop and implement strategic marketing plans for annuity and life insurance products, in the independent agent, bank and broker-dealer channels, focusing on the benefits and value they provide to customers while also increasing market penetration and driving growth.

• Work closely with the sales and distribution teams to position our carrier's products and effectively communicate their value proposition to customers and agents.

• Design and execute comprehensive marketing campaigns for annuity and life insurance products across various channels, including digital, print, and events.

• Create compelling marketing collateral such as flyers, presentations, case studies, advertisements, social media, and digital content to effectively communicate product features, benefits, and key differentiators.

• Lead the development of go-to-market strategies for new product launches and enhancements to existing products.

• Design, develop and manage product materials such as brochures, rate sheets, product guides and competitive scorecards, and ensure they are kept current and delivered to internal and external stakeholders.

• Conduct competitive analysis and create competitive scorecards that compare product features, benefits, and differentiators to top competitors in the market.

• Conduct market research to identify trends, customer preferences, and opportunities for product differentiation.

• Analyze performance metrics and feedback from customers, advisors and distribution to measure the effectiveness of marketing strategies and make data-driven recommendations for improvements.

• Stay informed about industry trends, regulatory changes, and emerging market opportunities to keep the product offerings relevant and competitive.

• Partner with sales and distribution teams to develop sales tools and training materials that support product understanding and sales effectiveness.

• Coordinate with customer service and third-party administration teams to ensure a positive customer experience and address any product-related issues.

• Engage with external stakeholders, such as brokers and financial advisors, to promote products and gather feedback for continuous improvement.

• Ensure all marketing materials and activities comply with industry regulations and company policies.

• Monitor changes in regulatory requirements affecting annuity and life insurance products and adjust marketing strategies accordingly.

Qualifications:

Required:

• Bachelor's degree in Marketing, Business, Finance, or a related field.

• 5+ years of experience in product marketing within the insurance or financial services industry, with significant experience in annuities and life insurance.

• A positive can-do attitude and the ability take a project from concept to reality.

• Demonstrated success in launching and managing both annuity and life insurance products.

• Strong understanding of annuity and life insurance product features, benefits, and market dynamics, including distribution channels.

• Exceptional communication and presentation skills, with the ability to convey complex concepts clearly and persuasively.

• Proficiency in marketing analytics tools and techniques, with a strong ability to interpret data and drive decision-making.

• Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.

• Detail-oriented with excellent organizational and project management skills.

Preferred:

• Advanced degree or relevant professional certifications (e.g., CFP, CLU)

Company:

A-CAP provides solutions and services to policyholders, insurers, and capital partners. Founded in 1925, the company is headquartered in New York, New York, USA, with a team of 501-1000 employees. The company is currently Late Stage.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesSoftware Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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