Senior Product Manager, Marketing Products - Advance Auto Parts : Job Details

Join the AAP Marketing Product management team and start reimagining the future of automotive marketing for AAP's customers.

The Enterprise Marketing Product Management team is responsible for product strategy and roadmap development of a portfolio of marketing products that enable marketing automation, personalization, loyalty, and customer engagement for both DIY and Pro lines of business. This team plays a critical role in customer advocacy and driving bottom-line/top-line growth, working cross-functionally with eCommerce, Marketing, Sales, and IT organizations.

AAP is seeking an innovative technologist and product leader energized by the future of digital marketing who can thrive in ambiguity. As a Senior Product Manager for marketing products, you will develop the product roadmap for digital marketing products serving both corporate and independent customers. You will collaborate closely with cross-functional teams, understand business needs, and implement innovative solutions to enhance marketing capabilities and deliver measurable results. You will lead the strategic use of existing technologies and third-party solutions, helping the business migrate to new platforms. This role involves translating business requirements into technical directions for Agile teams.

• Interface with business stakeholders to identify strategic marketing technology opportunities that deliver innovation, revenue, and operational improvements for the assigned product area.

• Create and own Epics aligned with business goals, developing clear, actionable user stories. Champion understanding of these stories across the organization involved in design, development, and launch.

• Identify opportunities to support existing technology stacks, define initiatives, quantify investments and returns, and communicate these to executive decision-makers to secure investment.

• Steward digital customer experience from a marketing perspective, working cross-functionally with eCommerce, POS, and Store teams.

• Ensure marketing activities comply with consumer regulations such as CCPA, GDPR, NCCPA.

• Utilize data and analytics to develop compelling stories and strategic/tactical plans.

• Contribute to overall product planning, including quarterly and annual planning to meet growth objectives like revenue, market share, ROI, and profitability.

• Demonstrate bias for action while managing stakeholder expectations and organizational alignment.

• Showcase leadership consistent with AAP cultural beliefs and leadership competencies.

• Minimum 8 years' experience in product management, with at least 3 years in Agile/Scrum methodologies.

• 3+ years' experience in Martech and/or Adtech.

• 2+ years' experience with Salesforce Marketing Cloud, Adobe Experience Cloud preferred; experience with Adtech, content management, personalization, identity resolution, and loyalty marketing, ideally in automotive or retail industries.

• Hands-on understanding of gen-AI and Agentic-AI is desired.

• Strong analytical skills, ability to synthesize complex solutions, and evaluate problems.

• Bias for action and innovation, with ability to educate non-technical stakeholders.

• Adaptability to change, ownership, and accountability.

• Experience with project management tools like Jira, Confluence, Atlassian suite is a plus.

• Excellent communication skills, both written and verbal, with ability to work across business and IT teams.

• Bachelor's degree or equivalent experience.

• 3-8+ years of experience in product management and Martech/Adtech.

• Credentials like CSPO, Martech certifications are a plus.

Leadership in a cross-functional team environment.