Senior Paid Social Media Strategist - Hearst : Job Details

Job DescriptionWe're seeking a strategic and results-driven Senior Paid Social Media Strategist to lead the execution and optimization of direct response and brand campaigns across Facebook, Instagram, and other paid social platforms. This role is critical in driving acquisition, engagement, and retention through best-in-class campaign strategies. Candidates should have deep expertise in Meta platforms and experience managing complex campaigns in a fast-paced, agency-style environment. This position can be located in any of our newspaper markets in Texas: Houston, San Antonio, or Austin. What will you do? Plan, build, and manage direct response and branding ad campaigns across Meta, Pinterest, Twitter, Reddit, YouTube, and emerging platforms. Execute A/B and multivariate tests to optimize targeting (geo, demo, device, audience), creative, bidding strategies, and placements. Monitor KPIs and campaign performance across multiple reporting platforms. Provide actionable insights and regular progress updates. Partner with other product teams such as organic and influencer, or creative, and analytics teams to align campaign objectives with user experience and performance data. Interface directly with clients and sales teams to support campaign launches, provide troubleshooting, and deliver performance reporting. Stay ahead of trends, recommend emerging platforms, and lead innovations in automation, CAPI + Pixel tracking, and CRM integrations. Develop paid social media plans tailored to acquisition and retention goals. Support seasonal and promotional initiatives across other marketing channels as needed.What will it take to be successful? 3-5 years in social media marketing with a focus on paid social campaigns. Experience with ad copywriting, Meta ad manager, CRM Integrations, CAPI + Pixel tracking, A/B testing, and proficiency with Zapier and automation flows. Bachelor's degree required preferably in Marketing of Communications Strong analytical skills with competency in speaking to metrics across multiple reporting systems. Creativity and willingness to think outside the box Ability to receive constructive criticism and learn from feedback Strong oral and written communication skills Ability to work across multiple teams and clients with ease.Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include: Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy. Invest for the Future: Competitive retirement plan with matching program in most markets. Generous Paid Time Off: Recharge with ample time off, including holidays and vacation. Paid Parental Leave: Support for growing families, with paid leave for new parents. Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones. Emotional Wellbeing: Be your best self with our mental wellness benefits. LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs. Fertility Coverage & Menopause Support: Helping you along every step of your family journey. Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy. And more, click here for additional benefits and details.About HearstHearst is a leading global, diversified media, information and services company with more than 360 businesses. Hearst Newspapers is the operating group responsible for Hearst's newspapers, local digital marketing services businesses and directories. With more than 3,000 employees across the nation, Hearst Newspapers publishes 24 dailies and 52 weeklies. At Hearst, it is our mission to be the most trusted, most respected and most accurate source of news and information in the communities that we serve. We place our readers' interests above all others, and dedicate ourselves to the principles of truthfulness, fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.Be a part of something bigger-Your Headline Awaits!