Senior Paid Search Manager - Marcus Thomas : Job Details

JOB SUMMARYQUALIFICATIONSEDUCATION: Minimum completion of a BA/BS degree in marketing or communicationsCERTIFICATION: Google AdWordsEXPERIENCE: Minimum of 5 years of experience in search engine marketing, some digital marketing preferredREQUIREMENTSA seasoned Paid search professional with a minimum of 5 years of experiencePrevious experience in growing/building out a search department and developing junior staff is preferredDeep understanding of search engine marketing, how paid and organic search work together, and how search fits into the overall digital media mixStrong knowledge of, and relationships with, key search engines and search technology providers is also keyAn in-depth understanding of marketing forecasting, search planning, implementation and performance analysisThorough knowledge and understanding of paid search bid management tools and technologies (DART, Kenshoo, Marin, etc.). Experience with Google Analytics and/or other third-party analytics programsStrong understanding and working knowledge of both Google and Bing user interfaces and associated offline editor softwareExperience with Google Shopping feeds and product ads is preferred but not required.A self-starter with efficient time management and strong problem-solving skills.Financial acumen with regard to budgeting, projections and revenue metrics.Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive, along with a strong work ethicExcellent organizational, negotiation and analytical skills with strong attention to detailExperience collaborating with a large account team working on multimedia channelsStrong knowledge of MS Office, specifically MS Excel and PowerPointRESPONSIBILITIESThe Senior Paid Search Manager will serve as the lead on assigned agency search accounts and be responsible for translating clients' business goals into successful search engine marketing strategies and programsResponsible for ongoing performance analysis and campaign optimizations to meet/exceed client KPIs and business goals (e.g., non-brand efficiencies, ad scheduling, device/location/setting optimization, media mix, value of paid search customer, etc.)Ability to mentor and lead the overall paid search campaign life cycle, including campaign management, analytics, optimization and reportingAbility to clearly articulate a point-of-view around Paid search topics, industry trends and ways to leverage them against client and agency objectivesWorks closely with other subject matter experts within core digital channels including social media, digital marketing, offline media, analytics and creativeAbility to present to and educate clients on search engine marketing principles, tactics and strategies on varying levels based on client knowledge and needsWork with clients to better integrate online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging and superior customer experienceLead junior search marketing staff with a focus on development and education of associates.Identify additional search channels and tactics that assist in achieving client marketing objectivesSupport client services and provide direction to teamsSupport new business development and contribute to pitches as necessaryManage and meet internal and external client expectations, as well as deliverables and deadlines.Execute best practice strategies and methodologies to maximize agency search marketing programsExecute competitive research utilizing comprehensive tool sets#J-18808-Ljbffr