Senior Marketing Manager-Lincoln - WarHorse Gaming : Job Details

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Job DescriptionBUSINESS TITLE: Sr. Marketing ManagerSALARY GRADE: Leading OthersDEPARTMENT: MarketingREPORTS TO: VP of MarketingSUPERVISORY RESPONSIBILITY: YesLEADING TIER: Leading OthersSummary DescriptionPurpose and function of job.The Sr. Marketing Manager is responsible for the development and implementation of the overall Marketing Strategy.Essential Job Functions/DutiesList duties in order of time spent or importance. Essential duties and tasks that must be performed with or without reasonable accommodation.Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC.Leads successful implementation of promotions (immediate, short and long range) to ensure profit growth so that the property retains existing customers and acquires new customers, in accordance with the property marketing plan.Develops canned instantaneous promotions with collateral support via all media/communication options that can be implemented.Communicates and works with other departments to determine criteria / standard procedures for promotion and event planning.Ensures that promotions are creative, bring energy to the property, and adhere to all regulations.Oversees reporting and measurement of promotions to ensure they meet or exceed expectations for play, driving covers, or hotel occupancy (where applicable).Writes the rules, processes & policies for promotions and events under the guidance of the Marketing VP and in accordance with the Company's guidelines, rules and regulations.Oversee and lead the promotional team who executes events inside the CompanyPartners with Database Administrator to prepare financial pro forma projections of expected profitability for proposed promotions and reviews the results of past promotions and events. Makes recommendations for the feasibility of repeating or modifying those promotions.Partners with the Player Development and Advertising teams to develop theme, format and budget specifications for specific promotions.Coordinates and acts as master of ceremonies for promotions and special events related to the casino.Ensures collateral, signage, decorations, and other materials for promotions and events are displayed prior to and recovered at the end of each project, promotion or event.Determines staffing needs and ensures proper work schedules necessary to implement promotions.Facilitates and ensures that performance reviews of all team members within department are complete on a yearly basis.Completes required paperwork and reporting for contest winners including winners' releases and IRS 1099 forms.Handles special assignments from VP of Marketing.Distributes promotional materials throughout casino and local area.Ensures all functions and promotions are compliant with the state regulatory statutes, licensing bodies and other key regulators.Designs large scale events, manage multiple budgets and be well versed with the department's P & L.Maintains and balances annual budget.Performs other tasks as assigned.Job SpecificationsEducation, experience, skills required, equipment used.Bachelor's Degree in marketing, hospitality management, business administration or related major; or equivalent experience preferred.Five (5) years' marketing experience in a major casino or resort environment with a proven track record of increase revenues, with three (3) years in a supervisory capacity preferred.Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.Proficient with Microsoft Office Suite or related software.Prior Casino Gaming Experience Preferred.Prior experience in cash handling, marketing and sales preferred.Core CompetenciesForecasting and Cost AnalysisBuilding and Developing Successful TeamsStrategy and Problem SolvingConsultive CommunicationEmotional IntelligenceRelationship BuildingGoal AchievementTravel RequirementsTravel is not required for this positionWork HoursDue to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.Certification RequirementsIs this position responsible for selling, serving or distributing alcoholic beverages or do they have comp authority? YesGaming License Required? Ability to secure and maintain NE Gaming License.Other Certifications? N/APlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.Physical Requirements AssessmentRating Scale0 – Not Applicable to This Position1 – Normal: Conditions Similar to Everyday Life2 – Above Average: Beyond Normal Levels3 – Extreme: Extraordinary LevelsCritical Job Elements: For the questions that follow, use the rating scale above to describe the job.Work Environment2Accessibility of all worksites required for the position1Exposure to weather and temperature extremes1Exposure to darkness1Exposure to cramped spaces1Exposure to loud noises1Exposure to chemicals and fumes1Exposure to dust1Exposure to heights1Exposure to work safety hazards2Exposure to secondhand smoke2Amount of overtime/extended work hours requiredPhysical Effort1Physical mobility: movement from place to place on the job, considering distance and speed1Physical agility: ability to maneuver body while in place1Ability to lift up to 50 lbs2Physical strength to handle routine office materials and tools1Dexterity of hands and fingers1Dexterity of feet1Physical balance: ability to maintain balance and physical control1Coordination: including eye/hand, hand/foot, etc.1Endurance: prolonged physical activity with limited opportunity to restMental Effort2Concentration/intensity: prolonged mental effort with limited opportunity for breaks2Memory, considering the amount and type of information2Complexity of decision making2Time pressure of decision making2Analytical thinking2Conceptual thinking2Ability to compute math calculationsCommunication2Fluency in English0Fluency in another language2Verbal communication2Written communication2Non-verbal communicationSensory Abilities2Ability to see2Ability to distinguish colors2Ability to hear2Ability to smell2Ability to taste2Sense of touchEmployee signature below constitutes employee's understanding of the requirements, essential functions, and duties of the position.Employee Name: __________________________________Employee Signature ________________________________ Date _________________________

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesGambling Facilities and Casinos

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