Senior Marketing Manager - Sentry Insurance : Job Details

This position oversees a team of marketing professionals, ensuring that deliverables are consistent with brand, strategy and objectives. Develops marketing strategies to solve short and long-term business challenges. Cultivates relationships with internal business stakeholders and external agency partners, along with providing agency direction and oversight of deliverables. Provides project management expertise that ensures successful delivery of programs on deadline, budget and with desired results. Serves as a steward and ambassador of The General with expertise in multichannel marketing.What You'll Do Supports Director of Marketing in providing work direction and leadership to teammates which includes, but not limited to, day-to-day guidance on workflows, prioritization, feedback and coaching on deliverables to ensure achievement of business outcomes. Oversees the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and postproduction. Coordinates with media team and agency partners to develop and execute brand activations Assists in review and approval of creative assets with internal teams, agency partners, and executive leadership. Oversees brand health tracking and manages research partner relationship Manages communication and coordination with brand ambassador team Builds, understands and analyzes key performance indicators of marketing campaigns, leveraging data and insight to make informed decisions regarding new or changes in strategy or direction. Assists in communicating, and implementing departmental plans, objectives, and strategies. Actively contributes as a member of the marketing leadership team. Creates a collaborative, performance-driven work environment by facilitating and fostering trust, transparency, and inclusion. Works with team members to set clear goals, provide feedback, perform performance assessments, and support on-going development. Leads with influence and expertise. Communicates and supports organization mission, vision, values, policies, and practices. Additionally, you will Identifies, researches, evaluates and recommends new marketing opportunities in support of business objectives. Works closely with compliance and legal partners in understanding legal regulations that affect communication, media and marketing. Maintains an awareness of current and future market trends by attending workshops, seminars, etc. Remains current on existing, new or changed products, programs and services. Recommends modifications to existing policies and procedures to contribute to overall efficiency and cost-effectiveness of marketing. Performs other job-related duties as assigned. What it Takes Bachelor's Degree or equivalent work experience in Marketing, Journalism, Public Relations or related field. Minimum 7 years related work experience. Demonstrated experience leading people and projects. Demonstrated experience with ad production. Demonstrated experience in ad testing, brand research, and related analytics. Strong planning, project management and organization skills. Ability to flex between strategic planning, project management and execution of deliverables. Strong verbal and written communication skills with ability to deliver effective presentations to a variety of audiences, including executives. What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive. Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you'll work in office. As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office. Meal Subsidy available for associates who report to an office. 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future. Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program. Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off. Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle. Well-being and Employee Assistance programs. Sentry Foundation gift matching program to encourage charitable giving. About Sentry We take great pride in making Forbes' list of America's Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction. Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we're one of the largest and financially strongest mutual insurance companies in the United States. We're rated A by A.M. Best, the industry's leading rating authority. Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth. Get ready to own your future at Sentry. Opportunities await! Schanna Washington [email protected] Talent Acquisition Specialist Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.