Senior Marketing Data + Analytics Manager - Weissmanscostumes : Job Details

Senior Marketing Data + Analytics Manager

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Senior Marketing Data + Analytics Manager

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Brief DescriptionABOUT USAt Weissman, located in St. Louis, Missouri, we've been the heartbeat of the dance community for 60 incredible years. As a privately held, medium-sized company, we're not just another manufacturer - we're the driving force behind the dance industry's most stunning costumes and dancewear. From digital sketch to delivered product, we handle every step in-house, infusing passion and expertise into every creation.What drives us? Our extraordinary team! We've cultivated a talent base skilled in merchandising, marketing, design, and more, constantly investing in our people, products, and technology to stay ahead.Why join us? Because here, you're not just an employee - you're a valued member of a passionate community dedicated to making dreams a reality. We're not just creating costumes and dancewear; we're empowering performances, sparking creativity, and celebrating the artistry of dance.If you're ready to unleash your creativity, be part of something bigger, and make an impact in an exciting, dynamic industry, Weissman is the place for you. Come, let's dance towards a future where dreams take center stage.JOB TITLESenior Marketing Data + Analytics ManagerLOCATIONSt. Louis, Missouri (Hybrid)HYBRID POLICY70% On-Site30% Work-from-HomeJob SummaryJoin Weissman as our Senior Data + Analytics Manager and help shape the future of data-driven decision-making in a dynamic, omnichannel environment. In this high-impact leadership role, you'll define and execute the vision for marketing and commerce analytics, transforming complex data into actionable insights that drive business strategy, customer engagement, and performance. You'll collaborate across departments - including Marketing, Ecommerce, and IT - to develop forecasting models, enhance data visualizations, and create intuitive dashboards that empower teams to make smarter, faster decisions.We're looking for a strategic thinker and hands-on leader who thrives in both B2B and B2C settings, champions innovation, and is passionate about mentoring others and building a culture of analytics excellence. If you're ready to play a critical role in advancing our analytics capabilities and influencing the direction of our business, we'd love to hear from you.Responsibilities

• Develop and lead the vision, strategy, and roadmap for Marketing and Commerce data and analytics, aligning efforts with organizational goals.
• Translate complex data into actionable insights that drive business decisions, customer engagement, and overall performance.
• Oversee the development, delivery, and ongoing refinement of regular reporting on omnichannel marketing and commerce KPIs.
• Partner with IT to build and improve ecommerce forecasting models and predictive analytics for customer segmentation and campaign optimization.
• Collaborate with IT to enhance data visualization capabilities, including the creation and maintenance of intuitive, marketer-friendly dashboards.
• Establish and promote data-driven best practices across teams, ensuring consistency, accuracy, and impact in all analytics work.
• Serve as a mentor to analytics and data team members, fostering skill development and cultivating a culture of curiosity, innovation, and continuous learning.
• Support and advance enterprise-wide data governance initiatives in partnership with IT to ensure data quality, security, and compliance.
• Stay informed of emerging trends, tools, and methodologies in data science, marketing analytics, and ecommerce technology.
• Collaborate cross-functionally to advocate for data-informed decision-making and expand the organization's analytical capabilities.

QualificationsEducationBachelor's degree in Data Science, Statistics, Business Analytics, Marketing, or a related field required. Master's degree preferred.Experience

• 7 - 9 years of progressive experience in customer data analytics, with at least 3 years in a leadership role.
• Proven track record supporting both B2B and B2C omnichannel organizations.
• Demonstrated experience partnering with Marketing and Ecommerce teams to build and foster a data-driven culture.
• Experience mentoring and developing data specialists and leading cross-functional analytics initiatives.

Knowledge, Skills, And Abilities

• Advanced knowledge of forecasting, predictive modeling, and segmentation strategies for Marketing and Ecommerce applications.
• Proficient in translating complex datasets into clear, actionable insights that drive business decisions.
• Skilled in building and maintaining marketing and commerce dashboards and data visualizations.
• Experience managing and analyzing large datasets using modern data analytics tools and technologies (e.g., SQL, Python, R, Tableau, Power BI, etc.).
• Strong storytelling and communication skills, with the ability to tailor messaging for technical and non-technical audiences.
• Adept at championing data literacy and fostering adoption of analytics across a commerce organization.

WHAT DO WE OFFER?At Weissman, we take care of our people. Full-time salaried employees are eligible for a comprehensive benefits package that includes medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA). We offer a 401(k) retirement plan with employer match, as well as Medical and Dependent Care Flexible Spending Accounts (FSAs).Time away from work is important too—we provide generous Paid Time Off (PTO), four floating holidays annually, and nine company-observed holidays. Our benefits also include paid parental and adoption leave, an Employee Assistance Program (EAP) with confidential support resources, and access to wellness and mental health services. Benefits begin the first of the month following 30 days of employment.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionResearch, Analyst, and Information Technology
• IndustriesRetail Apparel and Fashion

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