Senior Manager Global Marketing - SBH Fashion : Job Details

SENIOR MANAGER, GLOBAL MARKETING CAMPAIGNS & CONTENT

• Support Global Marketing team in the planning of 360-degree campaigns to drive awareness, client growth, traffic, sales and market share gains for new launches and core business drivers
• Lead campaign development process and timeline and facilitate weekly campaign status meetings with cross-functional teams
• Develop and deliver product kickoff presentations to cross-functional teams to introduce new product and campaign launch strategies
• Brief global campaign assets and guide creative production, providing direction to ensure deliverables meet marketing vision and objectives
• Own the strategy for and management of digital merchandising content (PDP photo/video assets, PDP copy, brand landing pages, etc.) across all channels (DTC, retailer dotcoms, pure e-commerce partners), ensuring best-in-class conversion-driving content and consistency on both domestic and international sites
• Perform regular audits and analyses of digital content performance to inform asset refreshes and manage the briefing, timelines, review process and deployment of all new assets
• Lead the development of creative assets for all brand-led and co-op retailer paid media campaigns including advertising content across TikTok, Meta, Instagram, Pinterest, YouTube, Snap, programmatic display, etc.
• Manage creation of global launch toolkits, delivering them on time and complete with all necessary elements to support 360-degree activation
• Oversee the implementation/execution of global campaign strategies across channels and cross-functional teams (social, influencer, PR, VM, e-commerce, education, events)
• Social review and approve all organic content calendars and assets, guiding strategies to align with global marketing objectives
• PR/Influencer provide global marketing oversight to social/communications team on influencer partnerships, mailer boxes and PR activations, and lead the development of all marketing assets required for these programs with Creative and Copy
• VM provide strategic direction to Copy and Creative teams on all VM updates, review and approve final designs/schematics for all retailers
• E-commerce review and approve all promotional programs, annual editorial/promo calendar & email creative and manage approvals from upper management
• Education/events partner closely with the education team to oversee the development of training strategies and own the creation of marketing assets to support trainings and events
• Analyze campaign performance based on impressions, reach, engagement, audience growth and sales results, making recommendations for enrichment of future programs
• Continuously analyze competitive landscape and consumer trends to enhance new campaign ideation
• Adapt campaign marketing materials into decks to present campaigns to key retail accounts and markets (Sephora, Ulta, QVC, International, etc.)
• Determine product sample forecasts for campaign needs and work with Supply Chain and Planning on securing allocations of new products to hit key campaign dates
• Work with Sales to develop sampling strategies and incorporate feedback from channels and markets into campaign plans

• Bachelors degree in Marketing, Communications, Business or related field; MBA preferred
• 6+ years of marketing experience in the beauty industry
• Balance of creative, analytical and managerial thinking
• Excellent written and oral communication skills, competent in delivering compelling presentations and influencing internal and external stakeholders
• Highly organized and detail-attentive
• Passionate about developing disruptive ideas for both strategy and execution
• Thrives in a fast-paced, dynamic environment, responding to change with agility and enthusiasm
• Proficient in PowerPoint, Excel, Word and marketing analytics tools
• Ability to work in a hybrid model, collaborating in-person a minimum of 3 days per week at our office in Midtown Manhattan

• Salary $115,000-$140,000
• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Staffing and Recruiting

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