Senior Manager/Director, Market Insights & Product Marketing - Halliburton Energy Services : Job Details

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Date: Jul 24, 2025

Location: Houston, TX, US, 77032

We are looking for the right people — people who want to innovate, achieve, grow, and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards, and opportunities of working for one of the world's largest providers of products and services to the global energy industry.

As the Head of the Marketing Department for Landmark, the Senior Manager/Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of the company. Landmark seeks an E&P thought leader to understand market and customer preferences, develop and execute marketing plans, product branding initiatives, digital marketing, and events.

Key Responsibilities:

• Ensure superior customer experience by understanding and optimizing the customer journey.
• Develop and implement product marketing campaigns to improve product positioning.
• Develop and execute partner ecosystem marketing campaigns to showcase ecosystem impact.
• Organize Landmark Innovation Forum and Expo, and participate in industry events such as IMAGE, EAGE, SPE.
• Drive thought leadership through speaking engagements and paper publications at conferences.
• Manage the marketing budget and oversee team expansion.
• Conduct competitive research, analyze market trends, and drive insights processes from multiple sources including customer feedback, surveys, competition activity, and industry trends.
• Lead and manage the marketing team, collaborating with corporate marketing.
• Drive digital marketing efforts including SEO/SEM, email, social media, and display advertising campaigns.
• Collaborate with executives to execute the company's vision and strategy.

Required Skills and Experience:

• Experience as a CMO or similar role in product marketing for large to mid-sized software or industrial companies with software offerings.
• Strong leadership, organizational, and decision-making skills, with experience in organizing industry events and customer interactions.
• Knowledge of marketing techniques, trends, and concepts for cloud and on-premise software environments.
• Strong analytical skills, comfortable working with large data sets and communicating insights.
• Excellent verbal and written communication and interpersonal skills.
• Industry experience in oil and gas or oilfield services is essential.

Education:

• Engineering or science background.
• MBA is a plus.
• Specialized oil and gas training is a plus.

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual orientation, gender identity, age, veteran status, national origin, or any other protected status.

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States

Requisition Number: 195221Experience Level: Experienced HireJob Family: Sales & MarketingProduct Service Line: LandmarkFull Time / Part Time: Onsite Full Time

Additional Locations: Houston, Texas

Nearest Major Market: HoustonJob Segment: Marketing Manager, Marketing MBA, Product Marketing, Cloud, SEM, Marketing, Technology