Senior Manager, Digital Marketing - Resort World Las Vegas : Job Details

Summary Statement:

The Digital Media Manger in an up and coming media professional, who will manage all media planning, publisher relations, budgeting, invoicing etc. This is inclusive of all day-to-day business activities for digital marketing team with the objectives of increasing brand awareness, enhancing brand image and increasing sales while raising company/brand/product profitability. This is inclusive of oversight of all property and nightlife digital strategy and advertising campaigns.

PrimaryJob Duties:– Includes but is not limited to:

• Plan and execute all digital marketing tactics and programs that will be performance based with structured revenue and brand awareness goals.
• Manage all media publisher and agency communication.
• Manage all Google advertising suite of programs (Google Ads, Hotel Ads, SEM), CPC bid strategy for SEM, MetaSearch, etc.
• Experience with constructing test media campaigns including dynamic ads, building and bidding within programmatic & native display advertising exchanges
• Project management skills that enable the ability to manage multiple priorities in a fast-paced and deadline-driven environment.
• Manage and refine all digital ROI and KPI goals and monitor key online marketing metrics to track success.
• Ability to produce executive level reports and presentations on a routine basis.
• Analyze media metrics to draw key recommendations around website optimization and ad campaigns.
• Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
• Perform other job-related duties as requested.

Qualifications: Includes but is not limited to:

• Working knowledge with the development and implementation of SEM strategy.
• Working knowledge with managing digital publishers directly inclusive of contract negotiations.
• Working knowledge managing multiple complex paid digital and social campaigns across multiple brands, simultaneously.
• Proficient knowledge in paid social media specifically in Facebook, Instagram, LinkedIn, YouTube and other emerging platforms.
• Strong problem-solving and written and verbal communication skills.
• Strong budget management skills and highly proficient analytical skills.
• Ability to work varied shifts, including nights, weekends and holidays.
• Ability to effectively communicate in English.
• Polished appearance and demeanor.
• Excellent customer service skills.
• Ability to obtain and maintain full knowledge and understanding of company and department rules and regulations, policies, procedures.
• Ability to successfully supervise and mentor a team.

Preferred:

• Knowledge and experience leveraging digital media in support of larger integrated brand campaigns within hospitality, entertainment, or luxury product vertical.
• Previous experience working in a global advertising agency.
• Google certification.
• Facebook Professional Blueprint certification in media planning and buying.
• Previous experience working in a large, luxury resort setting.

Minimum Education and Experience:

• At least four years in digital marketing experience.
• At least three years of leadership/management experience.
• Must be at least 21 years of age.

Preferred:

• Bachelor's degree in Marketing or Business Management; or equivalent education and experience.

Certificates, Licenses, Regulations:

• Proof of eligibility to work in the United States

Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• How is work typically performed? Typical office environment.
• Must be tolerant to varying conditions of noise level, temperature, illumination and air quality
• Prolonged sitting/standing
• Bending and reaching
• Transporting, pushing, pulling, lifting and maneuvering items weighing up to 10 lbs
• Eye/hand coordination
• Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions