Senior Manager, Digital Marketing - Kiss Products : Job Details

Job Description Summary:Contribute to Joah's key campaigns and initiatives by developing and leading the digital marketing strategy through strategic management, execution and measurement.Job Description:Responsibilities

• Develops and executes strategic digital marketing programs for Joah's business objectives by focusing on topline growth, increasing market share/rank, customer experience and customer retention
• Actively create and manage all procedures, forms, analyses, and reports critical to the execution of digital marketing plans.
• Act as project marketing manager, working with global, internal, cross-functional teams and external partners.
• Leads and implements merchandising initiatives for DTC website, to enhance site experience and customer acquisition/retention.

• All homepage content updates including copy and imagery
• All PDP content updates including copy and imagery
• Creation of new PDP pages as products are launched on site
• Merchandising of PLP pages to feature products that are the marketing focus
• Creation of landing pages needed for various marketing initiatives

• Strategy and implementation of UGC paid efforts.
• Support and guidance in creation of visual assets, when necessary.
• Lead strategy and execution of paid media, podcast, broadcast and CTV advertising in partnership with agencies
• Budget planning, tracking for all paid media related activities including processing of invoices and ensuring payment is received.
• Propose retail-pricing recommendations for all e-commerce promotions.
• Leads implementation of email marketing strategy, including strategic direction, aesthetic and copy updates, process and productivity analysis.
• Develop effective A/B testing strategies for email campaigns to enhance customer engagement and maximize ROI.
• Refine customer segmentation to tailor communication and promotional messages, resulting in increased post-purchase revenue through new product launches and cross-sells.

• Spearhead the development of impactful email flows to increase acquisition conversions and customer lifetime value. Continuously evaluate and refine the customer journey and lifecycle to drive acquisitions.
• Act as SME regarding email deliverability, inbox placement, IP/domain health and reputation, email/messaging best practices including CAN-SPAM and CASL.
• Manages outside agencies supporting in areas including but not limited to paid media, email deliverability, data collection, etc.

Requirements:8+ years of Digital Marketing experience, preferably in the beauty industry, with a focus on North America.

• Beauty industry, CPG industry experience preferred
• Data analysis
• Strategic thinking
• Project management
• Paid social advertising
• Email marketing
• Copywriting
• SEO
• Proficient in following platforms -
  • Klaviyo
  • Shopify
  • Google Analytics
• Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time
• Highly organized and detail-oriented
• Highly analytical with strong forecasting and budget experience
• Excellent team player
• A proven and successful people-management track record
• Deals with confidential information and/or issues using discretion and judgment

We offer a competitive benefits package!(*Eligibility may vary.)

• 401(k) Savings Plan
• Premium Medical Insurance Coverage
• Year-end Bonus Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Friday
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires*
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements*
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program)*
• Vehicle Perks*

The anticipated compensation range is69,000.00 - 137,000.00 USD AnnualActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.Kiss Nail Products, Inc., or Kiss Distribution Corporation or Ivy Enterprises, Inc., or AST Systems, LLC, or Red Beauty, Inc., Dae Do, Inc. (collectively, the Company ) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.