Senior Manager, Digital Consumer Marketing - Regeneron : Job Details

We are seeking a dynamic and meticulous Senior Manager, Digital Consumer Marketing to join our Immunology Marketing team, supporting the brand for Atopic Dermatitis (AD) indication. This role will lead the strategy and execution of the consumer digital ecosystem including branded websites, paid media campaigns (social and display), and CRM/email marketing, ensuring excellence across the full campaign lifecyclefrom creative development through to launch and post-launch optimization.

You will collaborate cross-functionally with internal teams, agency partners, and Alliance colleagues to deliver impactful and compliant consumer marketing campaigns that support brand objectives, drive brand differentiation, and improve patient experience.

This role requires a strategic problem solver and proactive executor who can manage complex digital initiatives across platforms, navigate internal and external partner relationships, and ensure marketing efforts are fully compliant and aligned with brand goals. The ideal candidate will bring deep digital expertise, creativity, strong project management skills, and a passion for innovation in consumer healthcare marketing.

• Manage the strategy, development, and optimization of Dermatology's branded consumer website, ensuring it reflects current messaging, UX standard methodologies, and performance analytics.
• Introduce and evaluate new tactics, channels, and technologies (e.g., AI solutions, social media reels, patient ambassador content) to differentiate the brand experience and stay ahead of competitive benchmarks.
• Manage multiple agency partners to ensure timely and high-quality delivery of all digital consumer initiatives, while monitoring scope and reallocating resources as needed to meet evolving brand priorities.
• Serve as a key digital lead within cross-functional teams, effectively navigating Medical, Regulatory, and Legal (MRL) review processes to bring content to market efficiently and compliantly.
• Manage the digital consumer marketing budget, regularly evaluating spend effectiveness and rebalancing investments to support top-priority initiatives.

• Demonstrated expertise in digital media execution and CRM, including working with creative agencies and regulatory/legal review processes (e.g., MLR, JRC).
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Meticulous with a strong commitment to quality and compliance.
• Experience working in a matrixed or alliance environment is a plus.
• Proficiency in marketing performance analytics and optimization strategies.

To be considered for this role, we need you to have 8 years of life science marketing experience, a bachelors degree and the ability to be onsite in Sleepy Hollow, NY 4 days a week.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.