Senior Manager, Brand Marketing - Thesis : Job Details

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About Us

The human brain is the most complex object in the universe, yet society has accepted one-size-fits-all approaches to cognition. The solutions (think coffee, energy drinks, and even a friend's rx) are mediocre at best and frankly, make no sense to us. So, we created Thesis, the world's first customized nootropics company. If you've never heard that word before, it means brain supplements. In five years, most will be taking nootropics daily, and chances are, they'll be ours.

With an exceptional efficacy rate, the world has taken notice — we've raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry's leading brand. Now, we're looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you're looking to be part of a movement involving both immense self-growth and an ambitious mission to pioneer an industry, we'd love to have you on the team.

About The Role

As a pivotal member of our team, Thesis' Senior Brand Marketing Manager is responsible for shaping how the world experiences Thesis, including elevating our brand's presence and engagement. The role involves leading brand storytelling, content, community, and partnerships, working closely with marketing, creative, and product teams. It requires a mix of creative vision, strategic thinking, and hands-on execution.

How You'll Make an Impact:

• Brand Strategy and Marketing:
• Develop and execute comprehensive brand strategies aligned with Thesis' positioning, voice, and visual identity.
• Create and manage innovative marketing campaigns to boost brand visibility and customer engagement.
• Collaborate with cross-functional teams to ensure consistent brand messaging.
• Maintain and evolve brand guidelines across all touchpoints.
• Stay informed about industry trends, competitors, and market dynamics to inform strategies.
• Content and Creative Direction:
• Lead development of compelling content across channels, ensuring alignment with brand messaging.
• Oversee content strategy, marketing calendar, and production.
• Expand Thesis' social presence to drive engagement and community building.
• Partnerships and Influencer:
• Identify and execute brand collaborations, influencer partnerships, and activations.
• Manage relationships with media partners and stakeholders to amplify brand presence.
• Measurement:
• Analyze campaign performance and identify growth opportunities.
• Use analytics to measure effectiveness and inform continuous improvement.

We're Excited About Your:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (3-5 years) in brand marketing, preferably in health and wellness.
• Strong interest in health, wellness, and performance.
• Analytical, strategic, and execution skills with a performance mindset.
• Deep understanding of social/content platforms, creator economy, and storytelling.
• Excellent communication and copywriting skills.
• Experience managing content production and teams.
• Proficiency with marketing tools and analytics platforms.
• Creative mindset with a passion for storytelling and design.
• Ability to thrive in a fast-paced, collaborative environment.

A Few of Our Perks and Benefits:

• Competitive salary with generous equity.
• Health, dental, vision plans with HSA, FSA, and commuter benefits.
• 401k plan.
• Unlimited PTO and hybrid work schedule.
• $100 monthly wellness stipend.
• Unlimited Thesis nootropics.
• Focus on personal growth and internal promotion.
• Dog-friendly office in Flatiron, near Union Square and Madison Square Park.

Our Values:

• Meet Your Potential: We create opportunities for growth, reward dedication, and support ambitions.
• Own Outcomes: We focus on results, operate with urgency, and take responsibility.
• Lead with Science and Data: We rely on data and evidence to inform decisions and ensure product quality.
• Create Exceptional Experiences: We foster an inclusive culture and deliver impactful customer experiences.

Pay Transparency: $130,000—$150,000 USD

• Mid-Senior level

• Full-time

• Marketing and Sales
• Wellness and Fitness Services