Senior Director of Digital and Ecommerce - 24 Seven Talent : Job Details

A fast-growing consumer brand is launching a new eCommerce vertical, and this role will be central to defining and scaling it. The Senior Director of Digital & eCommerce will unify and lead all digital sales channelsAmazon 3P, direct-to-consumer (DTC), and key retailer.com partners (e.g., Ulta.com, Target.com, Boots.com).

This is a strategic and hands-on leadership role. Youll define the long-term vision for eCommerce growth while also managing day-to-day execution. Youll oversee external agency partners (Amazon) and internal team members, ensuring accountability for performance, alignment across functions, and strong revenue delivery.

• Build and lead the eCommerce function across all digital channels (Amazon, DTC, retailer.com)
• Define KPIs and the roadmap for long-term growth and global scalability
• Lead, coach, and develop cross-functional team members including:
• Customer Experience Manager (DTC)
• Own performance against commercial sales targets across channels
• Develop and execute channel-specific promotional strategies and seasonal campaign plans (e.g., Black Friday, retailer-specific events)

• Manage the Amazon agency relationship, providing strategic direction on:
• Advertising and media spend
• Pricing and operational execution
• Drive growth through category expansion, search ranking, and review strategies

• Own the DTC channel strategy and execution:
• Website performance and conversion
• Promotions and merchandising
• CRM, retention, and email/SMS marketing
• Manage the full lifecycle of the email/SMS program (calendar, flows, segmentation, performance)
• Collaborate with paid media to align audience segmentation and testing strategies
• Lead SEO strategy and implementation across DTC and digital retail partners
• Oversee digital merchandising, content optimization, and growth initiatives across key online retailers
• Ensure optimization of the digital shelf (imagery, copy, reviews, search rankings)

• Lead the CX function to ensure a high-quality DTC customer experience
• Work cross-functionally with operations and community teams to align support and service with brand values
• Drive retention and loyalty by resolving issues and optimizing service touchpoints

• Partner with teams across retail, marketing, operations, and finance to ensure alignment with broader company goals
• Provide performance reporting, insights, and recommendations to senior leadership

• 710+ years of eCommerce experience across Amazon 3P, DTC, and/or retailer.com
• Proven success growing a digital business in a consumer-facing brand (ideally in beauty, personal care, or CPG)
• Comfortable leading strategy while being hands-on in execution
• Strong commercial acumen and experience owning forecasts and P&L
• Track record of managing external agencies or partners with clear accountability
• Experience leading and developing high-performing teams
• Analytical, creative, and collaborative mindset

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