Senior Director, Growth (Hybrid) - WeedMaps : Job Details

We are seeking a dynamic, data-driven, and results-oriented Senior Director, Growth to lead our SEO, Paid Media, and Lifecycle Marketing teams. This role will play a pivotal part in shaping and executing our user acquisition, retention, and revenue growth strategies across the entire funnel. As the strategic head of these functions, you will guide a team of high-performing marketers, manage multi-million dollar budgets, and collaborate cross-functionally to drive sustainable growth at scale.

This is a senior leadership role for someone who thrives at the intersection of performance marketing, organic growth, and lifecycle optimizationand is ready to lead with impact.

The impact you'll make:

• Develop and own the company-wide growth strategy, including SEO, paid digital advertising (search, display, social), and lifecycle marketing (email, SMS, push, in-app)
• Manage agencies - both digital marketing and creative
• Establish KPIs and forecast growth across user acquisition, engagement, and retention.
• Translate company goals into team OKRs and campaign plans with clear ownership and timelines.
• Conduct market research to identify new opportunities for growth, including new markets, growth areas, trends, customers, partnerships, products, and services.
• Define, measure, and analyze key growth metrics to evaluate the success of growth strategies and initiatives. This includes Orders, Order GMV, Registered Users and App Downloads as the core metrics for growth
• Collaborate with marketing and sales teams to ensure strategies and goals are aligned, optimizing the customer acquisition process and user journey.
• Work closely with the product development team to ensure product offerings meet market needs to support growth.
• Develop and oversee campaigns aimed at acquiring new customers and retaining existing ones, utilizing various channels such as digital marketing, content marketing, SEO, and social media.
• Manage the growth department's budget, ensuring resources are allocated effectively to support strategic initiatives.
• Identify and establish strategic partnerships and relationships that can fuel growth and expand market reach.
• Foster an innovative culture within the team, encouraging experimentation, adoption of new growth tactics and technology
• Leverage data analytics tools and platforms to monitor growth efforts, providing regular reports to the VP and Sr. VP with insights and recommendations for optimization.
• Keep abreast of competitor movements and strategies, adapting growth plans to maintain competitive advantage.
• Work across departments to ensure a cohesive approach to growth, aligning product, marketing, sales, and customer service efforts.
• Ensure all growth activities comply with relevant laws, regulations, and ethical standards, assessing and mitigating risks associated with growth strategies.

Paid Media

• Oversee campaign strategy, execution, & optimization across platforms (Google Ads, Meta, TikTok, programmatic DSPs).
• Ensure efficient CAC, strong ROAS, and proper attribution modeling in place and in alignment with the rest of the org..
• Collaborate with analytics and finance to forecast media spend and revenue contribution.

SEO & Organic Growth

• Guide long-term organic growth strategy in partnership with content, engineering, and product teams.
• Ensure best-in-class technical SEO practices and continuously identify new growth opportunities.
• Monitor SERP performance, keyword trends, and content expansion strategies.

Lifecycle & CRM

• Own full-funnel lifecycle communications, including onboarding flows, engagement campaigns, and win-back strategies.
• Collaborate with product, data, and CX teams to deliver personalized and automated communications to increase LTV.
• Manage segmentation, campaign testing, and performance reporting across CRM channels.

Cross Functional

• Work with product, engineering, data science, creative, and sales to align growth initiatives with overall business strategy.
• Advocate for growth in company planning meetings and represent marketing performance to leadership and board-level stakeholders.
• Lead and manage the Growth team by providing guidance, support, and mentorship to help them develop their skills and achieve their goals.
• Lead and inspire a team (estimated span of control 10 employees, plus dotted line employees), providing guidance, mentorship, and performance feedback.
• Foster a collaborative and inclusive work environment that encourages creativity, innovation, and professional growth.
• Develop and manage departmental budgets, ensuring optimal resource allocation.
• Stay informed about industry trends, regulations, and best practices in event production and the cannabis industry, actively participating in industry conferences and networking events.

What you've accomplished:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field
• 7-10 years of a proven track record of successfully establishing and managing strategic partnerships that have driven business growth. Proven experience in full stack SEO, CRO, Content, Lifecycle, and analytics
• 3+ years in a senior leadership role.
• Strong analytical mindset; expert in marketing attribution, funnel analysis, cohort tracking, and LTV/CAC modeling.
• Excellent project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and stay within budget.
• Strong sense of operational excellence: has the ability to drive performance in line with strategy, strong leadership and engagement skills, cultural fluency, vision, expertise in continuous improvement, knowledge of process transformation, and risk management.
• Exceptional leadership and team management abilities, with a track record of building and motivating high-performing teams.
• Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with internal and external stakeholders.
• In-depth knowledge of the cannabis industry, including regulatory frameworks, market trends, and key players.
• Strong negotiation, communication, and interpersonal skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work collaboratively across departments and levels of the organization.
• Demonstrated leadership skills and experience managing a team, with a strong business acumen and strategic thinking.
• Proficiency in Microsoft Office Suite and CRM software.

Bonus points:

• Previous leadership roles in cannabis

The base pay range for this position is $227,310.00 - $253,292.00 per year.

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D
• Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedmaps?

• You get to work at the leading technology company in the cannabis industry
• You get to play a meaningful role in helping to