Senior Director Global Marketing - Foxboro - ICONICS Germany GmbH : Job Details

Key ResponsibilitiesStrategic Leadership & Planning

• Develop and execute the global marketing strategy aligned with business objectives
• Lead strategic charter initiatives focused on industry segments, regional enablement, and team development
• Drive marketing transformation to become a more impactful and accountable organization with measurable ROI
• Collaborate with global sales leadership to align marketing efforts with revenue targets

Demand Generation & Lead Management

• Oversee comprehensive demand generation programs across all regions (Americas, Europe, Asia)
• Implement and optimize marketing automation workflows and nurture campaigns
• Develop and execute product launch strategies and go-to-market plans

Brand Management & Content Strategy

• Lead rebranding initiatives and ensure consistent brand messaging across all channels
• Oversee content creation, including industry playbooks, success stories, and technical documentation
• Manage content lifecycle processes and ensure regular content updates and optimization
• Direct website strategy, including user experience optimization

Industry & Regional Marketing

• Develop industry-specific marketing strategies for key verticals (Data Centers, Smart Buildings, Manufacturing, Water/Wastewater, etc.)
• Support regional sales teams through localized marketing programs and channel enablement
• Coordinate with global operating companies to ensure consistent messaging and brand standards
• Manage trade show strategy and event marketing programs

Digital Marketing & Analytics

• Oversee SEO strategy and website performance optimization
• Manage social media strategy and digital engagement across multiple platforms
• Implement marketing analytics and reporting systems to measure campaign effectiveness
• Drive data-centric decision making with focus on metrics that matter
• Lead and develop a high-performing global marketing team with direct reports across USA, UK, Europe, and Asia
• Foster cross-functional collaboration with sales, product management, and IT/MIS teams
• Implement training and development programs to enhance team capabilities
• Manage marketing budget allocation and resource planning

Required QualificationsEducation & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 10+ years of progressive marketing leadership experience in B2B technology or industrial automation
• Proven track record of driving demand generation and revenue growth
• Experience with global marketing operations and multi-regional coordination

Technical Skills

• Expertise in marketing automation platforms (HubSpot, Salesforce, Pardot, etc.)
• Strong understanding of digital marketing channels and SEO best practices
• Experience with content management systems (e.g., Kentico, Adobe's suite) and website platform migrations
• Proficiency in marketing analytics and reporting tools
• Knowledge of industrial automation or enterprise software markets preferred
• Strong strategic thinking and execution capabilities
• Excellent communication and presentation skills
• Ability to influence cross-functional teams and drive consensus
• Data-driven decision making with focus on measurable outcomes
• Experience managing complex, multi-stakeholder initiatives

Core Attributes

• Customer-centric mindset with understanding of technical buyer personas
• Adaptability to work in fast-paced, dynamic environment
• Strong project management and organizational skills
• Cultural sensitivity for global marketing operations
• Entrepreneurial spirit with ability to drive innovation

Location & Travel

• Based in Foxboro, MA
• Travel required (some international, approximately 10-15% of time)

About our company

Founded in 1986, Mitsubishi Electric Iconics Digital Solutions (MEIDS) is a company of innovators creating breakthrough software and striving for excellence in software engineering, product design and customer support. For over 35 years, the company has grown rapidly and has successfully deployed more than 350,000 software applications to manufacturing, industrial automation, energy management, and building automation markets worldwide.

MEIDS' solutions deliver real time visibility into all levels of the operation, from the plant floor to engineering to executive management. Our products help companies and organizations to become more profitable, agile and efficient, to improve quality, and to be more sustainable. As a Microsoft Gold Certified Partner and six-time Microsoft Partner of the Year winner, the company is always on the cutting edge of technology.

• PTO
• Paid sick leave
• 13 holidays
• Home office allowance
• 401k match with company contribution and match

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