Senior Director, Engineering - AI Renovation and Homeowner - Hover.to : Job Details

Hover is making the homeowner journey easy, transparent and fun. Starting with the home improvement industry, we're answering age-old questions like, What is it going to look like? and What is it going to cost? , by helping homeowners and pros visualize what's possible with Artificial Intelligence (AI) and interactive 3D property models. Homeowners, contractors, and insurance professionals all use Hover to get fully measured, accurate, and interactive models of any property-in a matter of minutes, and with just a few snaps of a smartphone camera.nJoin a team that is rooted in challenging the status quo, persistence, and dedicated to serving our employees, customers, and communities. With key investors, including Google Ventures and Menlo Ventures and leading insurance carriers such as Travelers, State Farm, and Nationwide, Hover is committed to changing the world, one home at a time. At Hover, we believe there is strength in diversity and are fostering an inclusive and diverse culture by hiring qualified, talented people from a wide variety of backgrounds.About the positionnWe're looking for a strategic, creative, and results-driven Principal Industry Marketing Manager to lead go-to-market efforts for our Insurance vertical. In this role, you will be responsible for setting the strategic marketing direction for the insurance segment, partnering with Sales, Product, and Customer Success to accelerate account acquisition, drive expansion in target accounts, and strengthen Hover's reputation as a thought leader in property insurance technology.nYou will develop account-based marketing (ABM) programs, activate top-of-funnel demand with compelling campaigns and content, partner on customer enablement programs, and build strong ties to industry events and partnerships. The ideal candidate brings both strategic acumen and hands-on execution experience, thrives in fast-paced environments, and has a deep understanding of the insurance buying journey.nYou will contribute bynnOwn the marketing strategy for the Insurance vertical and sub-segments - defining audience segmentation, messaging, and campaign planning to drive pipeline and revenue growth.nDevelop and execute ABM campaigns in close partnership with Sales to engage and convert target enterprise accounts.nTranslate solution capabilities into compelling value propositions that resonate with insurance carriers, adjusters, and restoration partners.nBuild a scalable content strategy that addresses insurance-specific pain points, personas, and stages in the buyer journey (e.g., whitepapers, case studies, webinars).nLead thought leadership initiatives to elevate Hover's presence in the insurance industry, including executive panels, analyst engagement, and media contributions.nCultivate strategic industry partnerships to extend reach and influence across key associations and events.nServe as the voice of the industry internally, sharing market insights, buyer intelligence, and competitive trends to influence roadmap and GTM.nDefine and monitor KPIs to evaluate marketing performance, pipeline influence, and campaign ROI.nParticipate in key industry events and conferences, building market presence and representing Hover to prospects and partners.nTravel at least 25% for conferences, customer meetings, and internal events.nnYour background includesnn7+ years of experience in B2B marketing, with 2+ years focused on vertical or industry marketing to enterprise accounts.nProven success in building and executing account-based marketing programs.nExperience partnering with enterprise sales teams, buying dynamics, and influencing long sales cycles.nStrong portfolio of thought leadership content and event executionnExcellent messaging, positioning, and storytelling skills-comfortable distilling technical solutions into impactful narratives.nA track record of using data and KPIs to optimize marketing performance, including tools like Salesforce, HubSpot, and Tableau.nExceptional collaboration skills with cross-functional teams, including Product, Sales, Customer Success, and Comms.nComfort working in fast-paced environments with shifting priorities and high visibility.nExperience in insurance, insurtech, home improvement, or restoration is a plus.nnBenefitsnnCompensation - Competitive salary and meaningful equity in a fast-growing companynHealthcare - Comprehensive medical, dental, and vision coverage for you and dependentsnPaid Time Off - Unlimited and flexible vacation policy nPaid Family Leave - We support worku002Flife balance and offer generous paid parental and new child bonding leave nMandatory Self-Care Days - A day set aside each month to allow employees to recharge nRemote Wellbeing Resources - We provide recurring fitness classes, meditationu002F mindfulness tools, virtual therapy, and family planning assistance nLearning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certificationsnnHybrid roles at HovernHover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles.nThe US base salary range for this full-time position is $201,000 - $230,000 annually. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all applicable US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.n#LI-RH1 #LI-Hybrid