Senior Director, Data Governance and Marketing Effectiveness - EMCO - Hybrid in MN - UnitedHealth Group : Job Details

Partner with Consumer Office to define enterprise data standards, governance, and business process Lead and drive data stewardship for all of Enterprise Marketing Establish and oversee intake governance processes for all incoming consumer touchpoint requests across all Optum lines of business to ensure strategic alignment, prioritization, effectiveness planning, and effectiveness measurement Leadership of journey governance with all Optum LOBs including Chief Marketing Officers, Chief Financial Officers; and Senior Product Leaders Lead enterprise-wide data modernization efforts, including the rationalization, integration, and governance of marketing and customer data platforms to support Experience Evolution and Consumer Data Strategy priorities, including real-time decisioning and personalization Lead data modernization product roadmaps with Chief Consumer Officer, Chief Information Officer, and Senior Operations leaders within the LOBs to ensure prioritization and delivery Accountabl...Marketing, Director, Leadership, Officer, Data, Senior, Technology, Healthcare