Senior Director, Creative Solutions - Betches Media : Job Details

About Us:

Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we've built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.

Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.

This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.

Description:

Betches Media is seeking a Senior Director, Creative Solutions to serve as the team lead for all integrated marketing efforts in the pre-sale process. The role will be responsible for managing the Creative Solutions marketing team, which owns the pre-sale process: from briefing and creative ideation to strategic planning and deck building.

You'll collaborate closely with Sales, Branded Content & Video, Sales Planning, Editorial, and more to engineer cross-platform brand partnership campaigns across digital, social, and experiential that are endemic to Betches while also satisfying client goals.

In addition to the individual mentorship and group management of your team, you'll also contribute individually to the pre-sale process. As the Creative Solutions leader, you'll own all current and future strategies and visions for brand partnership programming.

The ideal candidate is autonomous, self-motivated, collaborative, and solutions-oriented. You have a strong ability to tell compelling narratives, shape brand identity, influence cross-departmentally, and things as a bigger picture. You deeply understand the digital media landscape.

This role reports directly to the VP, Creative Director.

Roles & Responsibilities:

• Pioneer the strategic and creative brand vision for Betches
• Manage the Creative Solutions marketing team
• Own the development and evolution of all marketing materials
• Navigate an 80/20 split of responsibilities, roughly 80% individual contributor to 20% manager
• Work alongside all Sales teams to conceptualize and deliver winning proposals rooted in social, digital, vodcast, and experiential activations that are both engaging for audiences and impactful for clients (and their KPIs)
• Effectively manage a high volume of inbound and proactive RFPs with large budgets
• Expertly design and convey campaign ideas through custom content presentations
• Collaborate with Sales to answer RFPs and co-pitch in meetings to effectively deliver Betches Media and LBG best-in-class sponsorship opportunities
• Partner with all Sales teams to develop go-to-market brand strategies, while helping to forecast revenue & brand growth potential
• Partner with Branded Content & Video to develop new ideas for custom content programs and series, as well as package existing organic editorial content to bring in new partners and drive repeat business
• Write and create materials in the Betches Media and LBG brand voices
• Assist with pricing and packaging opportunities
• Showcase Betches Media and LBG potential to outside audience, talent, and clients
• Innovate creative marketing approaches to drive Betches Media and LBG across all digital and event initiatives

Qualifications:

• 10+ years experience working in marketing for a digital publisher, media company, agency, or similar company
• 7+ years experience with the pre-sale process, creating client programming for paid digital & event proposals
• Strong leadership and communication skills, with a comfort communicating at the C-suite level
• Strong design, storytelling, and creative strategy experience
• Google Suite, PowerPoint, and Canva (Adobe Suite experience a plus)
• Ability to translate client KPIs into actionable campaign strategies
• Familiarity with and strong enthusiasm for entire the Betches Media and LBG brands
• Ability to thrive in a startup environment—highly motivated with an entrepreneurial spirit
• Excellent written and verbal communication skills, along with ability to conduct formal pitch presentations & one-on-one meetings
• Strong communication skills, with the ability to effectively navigate through ambiguity and complexities related to client/agency structure
• Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, engagements, etc.
• Fluency in the language of online measurement: uniques, pageviews, visits, etc.
• Comfort presenting to and communicating with clients
• Agility and ability to work both independently and cross-functionally
• Strong organizational and analytical skills
• Quick, creative thinking & ideation mindset with a passion for social media and branded content
• Bachelor's degree from an accredited college or university

Compensation:

The expected annual base salary for this role is $120,000 - $160,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Learn more about our culture and perks

Our DEI+ Commitment

At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.

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