Senior Director, Creative - The Knot Worldwide : Job Details

Direct message the job poster from The Knot WorldwideWhat We Do MattersAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.What We Do MattersAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.About The Role And The TeamThe Knot Worldwide is looking for a seasoned Senior Creative Director to lead our in-house Creative Team (Internal agency), this leader will own our creative strategy, brand(s) identity and style guide governance, creative production, operations & execution across our suite of US consumer brands. Reporting directly to our VP of Consumer Marketing, this person will work closely with key stakeholders across the organization (Marketing, Product, Editorial, Finance, and Channel Leads), to innovate and deliver on our creative needs across all platforms. We are looking for a truely well-rounded creative department leader, who believes in innovation, upleveling aesthetic sophistication, and taking on complex creative challenges while getting their hands dirty on operational effectiveness. A natural storyteller, strategist, and leader, this candidate will be refining the development of creative materials, from concept to production, getting us to a best-in-class creative group.ResponsibilitiesCreative Strategy & VisionDefine and own the holistic creative vision and strategy across all US consumer brands, ensuring consistency, innovation, and emotional resonance.Serve as the chief brand steward, evolving and enforcing brand identity, voice, and style guidelines across all consumer touchpoints.Translate complex business goals and user needs into breakthrough creative concepts that drive performance and elevate brand equity.Evolve our creative strategy from a primarily lifestyle brand into a tech, product-focused brand designed to change consumer behavior and grow product familiarity and usage.Drive an evolution towards native creative in each of the platforms we invest in and ensure we are building creative learning strategies to determine what is effective in changing consumer mindsets in those platforms.Team Leadership & DevelopmentLead, mentor, and inspire a high-performing internal creative team (design, copy, art direction, video, etc.), fostering a culture of excellence, collaboration, and growth.Build a scalable in-house agency model, including defining team structure, roles, and workflows that optimize output and efficiency.Cultivate an environment that supports innovation, inclusion, and continuous learning.Understand the creative and aesthetic bar and how to raise it.Operational EffectivenessOversee creative operations, prioritization, budgeting and resource management, ensuring projects are delivered on time, on brand, and on budget.Build and evolve creative processes, tools, and frameworks to improve collaboration, speed, and quality across cross-functional teams. Develop and explore an AI strategy for the department.Implement performance and quality benchmarks to continually improve creative execution.Cross-Functional CollaborationPartner closely with leaders across Marketing, Product, Editorial, Channels, and Finance teams to understand strategic objectives and translate them into compelling creative solutions.Act as a strategic thought partner to the VP of Consumer Marketing and key stakeholders, aligning creative output with company vision and KPIs.Advocate for the role of creativity in driving business results and customer experience.Creative Execution & Production OversightGuide your team through end-to-end development of marketing assets across channels — from digital campaigns, crm, paid media, onsite, video, product launches, social, and experiential events.Lead and review major campaigns and key initiatives, ensuring best-in-class creative from concept through execution.Oversee the effective execution of creative productions, shoots, events and ensure maximum usage, creative asset production, and value is extracted from productions.Manage relationships with external creative vendors, freelancers, and production partners, agencies as needed.Successful Candidates Have9+ years of experience working in an CD role in-house or at a creative agency5+ years of management experience; leading a team of creatives is a must, leading a team of multidisciplinary creatives virtually is a plusIdeally has had creative agency experience and understands the nuanced differences in creative orgs, skill sets, and specific disciplines.Experience working in a fast-paced environment, especially on multiple brands at one timeDetailed understanding of design, copy, video, and digital best-practice guidelines. Working knowledge of Figma is desired.Social Media and Digital first advertising expertise is highly desired.A strong portfolio that demonstrates your ability to produce strategically-led creative across multiple channels and integrated campaignsThe desire to build strong relationships across the organization and with external partners/agencies; demonstrates solid interpersonal and intrapersonal skillsProven history of motivating and directing a team of creatives to “level-up” and identify opportunities areasLeads as a team player, with the ability to manage projects aligned with cross-functional departmental goalsFun attitude and sense of humor—you can't take the job too seriously!Work ModelThis role is ...@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you'll be expected to work in the office two days a week as part of our hybrid work model.At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!What We Love About YouYou Dream Big. You iterate and experiment to drive innovation.You Love Our Users. You keep our global community at the center of everything you do.You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day. You favor urgency and own your outcomes.You Win Together. People are at the heart of our success and you play as a team.What You Love About UsWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.Together@TKWW is our approach to hybrid work. It's designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is ...@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.For ...@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.--US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.Seniority level Seniority level DirectorEmployment type Employment type Full-timeJob function Job function Marketing and SalesIndustries Technology, Information and InternetReferrals increase your chances of interviewing at The Knot Worldwide by 2xGet notified about new Senior Creative jobs in New York, NY .New York City Metropolitan Area 3 weeks agoNew York, NY $147,000.00-$205,000.00 2 weeks agoNew York, NY $283,000.00-$335,000.00 2 weeks agoDirector, Global Head of Creative Strategy New York, NY $146,575.00-$229,600.00 1 week agoAssociate Creative Director – Art & Design New York, NY $119,800.00-$258,000.00 1 week agoNew York, NY $110,000.00-$198,000.00 5 days agoNew York, NY $85,000.00-$110,000.00 3 months agoNew York City Metropolitan Area $100.00-$120.00 20 hours agoNew York City Metropolitan Area 1 month agoNew York, NY $100,000.00-$300,000.00 1 week agoNew York, NY $114,900.00-$152,200.00 1 month agoUnited States $145,000.00-$165,000.00 1 week agoNew York, NY $120,000.00-$150,000.00 1 week agoNew York, NY $283,350.00-$360,950.00 15 hours agoExecutive Creative Director, Google Devices Marketing New York, NY $262,000.00-$369,000.00 1 week agoNew York, NY $139,900.00-$331,200.00 6 days agoNew York City Metropolitan Area $94,000.00-$165,000.00 1 week agoNew York, NY $140,000.00-$170,000.00 7 hours agoManager of Global Creative Visual Experience New York, NY $130,000.00-$160,000.00 1 week agoNew York City Metropolitan Area 2 weeks agoNew York, NY $120,000.00-$135,000.00 1 month agoNew York, NY $115,000.00-$125,000.00 2 months agoNew York City Metropolitan Area 2 weeks agoWe're unlocking community knowledge in a new way. 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