Senior Director Consumer Engagement - adidas : Job Details

Strategic Leadership & Vision Define and execute the future-state roadmap for Consumer Engagement, integrating CRM and Membership under a single strategic vision. Champion the use of first-party data to deliver personalized, high-impact experiences across DTC, retail, and wholesale channels. Serve as the strategic connector for Consumer Engagement between global digital capabilities and market-level business needs. Forward thinking and growth minded. Pushing our capabilities and capacity through new approaches, experimentation, and new technology. Recruit, mentor, and develop a team of CRM and Membership experts, fostering a culture of innovation, collaboration, and continuous learning to build a best-in-class Consumer Engagement function. Consumer-Centric Growth Drive acquisition, engagement, and retention strategies that increase customer lifetime value (CLTV). Innovate and evolve the adidas Membership program, including the development of new activation levers, benefits, and experie...Engagement, Director, Financial Planning, Senior, Membership, Leadership, Technology