Senior Digital Marketing Specialist – SEO Specialist - Wolters Kluwer N.V. : Job Details

Work with marketing functions to identify, categorize, and track relevant keywords for products and solutions. Research keywords to identify organic opportunities for search visibility. Understanding of AI search behavior, with ability to analyze AI insights data via SEO tools, and optimize content and strategy for AI-first platforms Track organic and paid search visibility against direct and indirect competitors. Optimize web content to align with paid and organic opportunities. Identify and leverage on- and off-site tactics to improve organic search visibility. Coordinate paid keyword efforts across the business to ensure minimal overlap among segments and high-performing organic efforts. Report on organic and paid search performance. Track current search trends and identify opportunities to increase organizational visibility. Act as the business SEO and SEM subject matter expert. QUALIFICATIONS - Education: Bachelors degree in communications, Journalism, Marketing, English, or rel...SEO, Marketing Specialist, SEO Specialist, Specialist, Marketing, Digital, Technology, Business Services