Senior Data Analyst - Brooksource : Job Details

Manager, Digital Analytics

Contract-to-hire

New York, New York (hybrid)

$60-70

We are seeking an individual to work with a new leading Broadcast Media & Entertainment leader located in New York, New York. As the Manager of Digital Analytics, you will be responsible for building connections between the organization and its diverse audiences across all platforms, including digital properties and direct-to-consumer businesses. In this role, you will have the opportunity to focus on research, data analysis, and performance metrics that help internal clients better understand target audiences, engagement patterns, consumer behavior and cultural trends.

Minimum Qualifications:

• Bachelor's degree (concentration in Statistics, Business Analytics, Marketing, or related field a plus)
• 5+ years of experience working in a data-oriented role
• Proficient in SQL for data manipulation, joins, and data analysis
• Experience creating datasets and QAing data for accuracy
• Experience with Domo, Tableau, Looker or equivalent data visualization tools
• Experience with web, mobile, search, and/or social analytics tools (Adobe Analytics, Google Search Console, etc.)
• Familiarity with media-specific analytics platforms (e.g., comScore) and KPIs (e.g., ratings, impressions, reach and churn)
• Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
• Ability to deliver on multiple projects and meet tight deadlines
• Self-driven, confident, resourceful, and resilient

Responsibilities:

• Partner with editorial, social, audience development, and product teams to deliver actionable insights and strategically make recommendations on performance
• Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs
• Leverage data visualization tools to curate reporting for cross-functional teams
• Maintain, update, and distribute actionable dashboards or reports to ensure data governance
• Partner with finance to maintain and refine operational business models and forecasts
• Utilize SQL to create custom datasets across multiple data sources
• Work within Adobe Analytics data to QA evars/props and page calls, create custom metrics, and segments
• Create custom/native APIs or work with Data Engineering and Operations & Technology teams to generate APIs for owned and external data sources
• Work with Data Engineering teams to identify requisite data sources to enhance database, financial, and marketing operations

What's in it for you?

• Work with a globally recognized media streaming organization at the forefront of innovation.
• Collaborate with high-level business professionals and technical teams, gaining valuable cross-functional experience.
• Opportunity to accelerate your career in a fast-paced, evolving industry