Senior CRM Marketing Specialist | FootJoy - Acushnet : Job Details

Senior CRM Marketing Specialist | FootJoy Join to apply for the Senior CRM Marketing Specialist | FootJoy role at Acushnet Company .ABOVE ALL, WE ARE A PEOPLE COMPANY.The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are a team united in our passion for the game.Job Title: Senior CRM Marketing Specialist FootJoySalary Range: $67,000 - $84,000 annually, plus bonus eligibilitySummary: As a member of the FootJoy Direct-to-Consumer team, the CRM Marketing Specialist will provide marketing activation and analytics support for FJ's global eCommerce business. This role is responsible for planning and executing global communication strategies with consumers through management of the FJ email marketing program and new customer lifecycle retention programs.Responsibilities: Lead activation of the FJ email and SMS marketing programs, including creative briefing, development process, QA, deployment, and performance evaluation.Support the development of the global campaign calendar by partnering with integrated marketing, creative, and merchandising teams.Prepare global teams with activation toolkits for product launches.Grow triggered email program by optimizing creative, messaging, promotion, cadence, and templates.Assist with activation reporting by channel, including campaign performance and lifecycle campaigns.Support the creation of new customer journeys and retention programs.Lead A/B testing program for marketing activations.Support SMS program implementation and execution of marketing activations.Explore and evaluate potential vendors to improve customer experiences.Assist with developing and expanding the FJ Insider program.Collect meaningful first-party data through member surveys and profile completeness campaigns.Responsible for scheduling, deployment, and prize fulfillment of email marketing and loyalty sweepstakes.Assist with activation of ad hoc lead generation opportunities.Qualifications: Bachelor's degree in related field (Business, Digital Marketing, eCommerce, Communications) required.2-3 years of digital marketing experience required.Strong understanding of consumer, site, and commercial data.Email and CRM experience with a broad understanding of performance marketing channels.Hands-on experience with enterprise-level email service platforms.Proven track record in developing and executing innovative CRM and email programs.Strong analytical and data competency with expert-level Excel capabilities.Excellent interpersonal skills and attention to detail.How To Apply: Candidates meeting the qualifications listed above are invited to submit their resume along with salary requirements via the apply button for this job at: and must submit a resume in MS Word Form ONLY in order to be considered.Seniority level Mid-Senior levelEmployment type Full-timeJob function OtherIndustries Manufacturing#J-18808-Ljbffr