Senior Business Development Manager - Digital Out of Home (DOOH) - LG Electronics North America : Job Details

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At LG Business Solutions, we are seeking a Senior Business Development Manager, DOOH (Digital Out-of-Home) to join our dynamic Sales Team. This is a home office-based role with a preference to be near a major airport for travel purposes. You will lead our initiative into the rapidly evolving DOOH advertising and Ad-tech space, focusing on digital advertising sales, with experience in direct and programmatic DOOH. Your responsibilities include setting strategic directions, driving go-to-market operations, managing critical client relationships, and supporting cross-functional teams to achieve high growth and establish LG as a leader in digital advertising.

• Strategy Development: Set business priorities for sales, product development, and operations; collaborate with peer leaders to define the roadmap for the DOOH business.
• Sales Development & Account Management: Scale the DOOH ads business by expanding sales and service; engage with prospects to gather feedback, sell DOOH offerings, and lead negotiations to close deals.
• Marketplace Development: Lead go-to-market efforts for DOOH ad supply and monetization of programmatic ads; develop supply and demand partnerships; identify new opportunities.
• Client Relations & Product Support: Build and maintain relationships with key clients, agencies, and media buyers; collaborate to develop customized DOOH solutions meeting client objectives and revenue targets.
• Market Analysis & Feedback: Stay updated on industry trends and competitive landscape; analyze data to identify growth opportunities or product/sales improvements.
• Cross-Functional Management: Bridge gaps between Hardware, Ads Product, BD, Legal Operations, and HQ; ensure clear communication across functions.
• External Market Representation: Attend industry events and conferences representing the LG DOOH space.

• Bachelor's degree in business, marketing, engineering, or related field.
• Minimum of 10 years in B2B sales within digital advertising; at least 3–5 years in programmatic advertising or DOOH.
• Proven track record of meeting or exceeding sales targets; experience with major advertising agencies and consumer goods companies preferred.
• Strong knowledge of programmatic buying/selling platforms (DSPs/SSPs), ad exchanges/marketplaces, DMPs, and ad servers related to DOOH.
• Excellent communication skills for presenting to technical and non-technical stakeholders.
• Ability to build relationships with clients at all levels from C-suite to media planners/buyers.
• Strategic thinker with analytical skills to identify growth opportunities.

Base Pay Range: Total compensation includes a commission/incentive plan. The base pay range is based on US national averages and may vary by seniority, merit, and geographic location.

Recruiting Range: $100,000—$130,000 USD

• No-cost medical, dental, vision, and prescription benefits for you and eligible dependents.
• Auto-enrollment with immediate vesting in a 401(k) plan.
• Paid Time Off, holidays, and paid sick/vacation time.
• Performance-based incentives.
• Confidential mental health resources and wellness incentives.
• Family-oriented benefits including parental leave and support for families with special needs.
• Group life and disability insurance.

LG is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment. Pay transparency and comprehensive benefits are part of our equal opportunity and DEI commitments.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Business Development and Sales

Industries: Consumer Electronics