Senior Brand Manager, Prestige Wine & Champagne - Pernod Ricard : Job Details

Overview

Senior Brand Manager, Prestige Wine & Champagne at Pernod Ricard. The Sr. Brand Manager will support strategic and brand plan development/implementation and innovation launch plan development and monitoring for the Perrier Jouet, MUMM and Chateau Sainte Marguerite champagne, sparkling and rosé brands. This role requires a general manager mindset and will assist in key projects aimed at two goals: a) build brand equity and b) drive brand performance through long-term profitable growth.

Guided by our values and culture, Pernod Ricard fosters conviviality and authentic collaboration across cross-functional teams and external partners.

Responsibilities

• Commercial Prowess: Partner with the Brand Director and other Brand Managers, as well as key agencies and cross-functional teams, to drive brand equity and growth through retail programs, brand partnerships and sponsorships, and to develop platforms/executions that maximize business results.
• Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful and fearless approach, focusing on proving the case for brand expansion.
• Collaboration & Integration: Lead and collaborate with cross-functional teams and agencies, including global brand owners, winemaking, field marketing, sales, consumer insights, marketing enablement, and other departments to build a strong multi-functional team.
• Analysis and Reporting: Lead analysis and reporting of market and competitor trends to identify business issues and opportunities, in collaboration with divisional teams.
• Research: Conduct analyses and construct research programs; derive implications to ensure marketing programs meet KPIs and seek to improve existing programming.
• Competitive Analysis and Implications: Assist with Strategic Brand Review by analyzing category opportunities, consumer targets, innovation opportunities, and activation strategies.

Major Responsibilities / Accountabilities

• Support the development of national and local programs/strategies with flexible local adaptation; manage asset development, dissemination, and tracking of programs across states, channels, and customers.
• Manage luxury partnerships and eCommerce partnerships with strategic alignment, negotiating terms and executing plans while preserving brand integrity.
• Provide oversight of Prestige Brands in Supply Planning & Operations, and Brand Pricing projects to drive commercial accountability.
• Coordinate key global and national campaigns and special product/innovation projects with BrandCos and stakeholders.
• Track traditional and digital media strategies, demand territories, occasions, and brand perceptions on an ongoing basis.

Qualifications

• Education: Minimum bachelor's degree; MBA or advanced degree preferred.
• Experience: 5-8+ years in a senior level role in CPG, media agency, advertiser, or with key retail customers.
• Experience managing Prestige, Luxury, or culturally iconic brands with sizable A&P budgets.
• Experience developing brand strategies grounded in insights and analytics.
• Experience coordinating with a broad set of stakeholders in matrix organizations and with external agency partners.
• Experience managing financial and business performance including budget management.

Salary, Location & Benefits

The salary range for this role is $130,680.00 to $163,350.00 (New York, NY). Ranges vary by location; base salaries are determined during the interview process based on experience and responsibilities.

We offer a flexible work policy with hybrid options where applicable. Details are provided during the hiring process. For benefits information, visit PRUSABenefits.com.

About Pernod Ricard & Equal Opportunity

Pernod Ricard is a global premium spirits and wine company behind brands such as ABSOLUT, Jameson, Malibu, Kahlúa, The Glenlivet, and more. Our culture centers on conviviality, human connection, and a commitment to sustainability and inclusion.

Pernod Ricard USA is an Equal Opportunity Employer. We hire based on ability, training, and experience, without discrimination based on race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military status, or other protected class. Offers are subject to local terms. Reasonable accommodations are available in the hiring process; to request accommodations, contact [email protected].

#J-18808-Ljbffr