Join to apply for the Senior Associate, Programmatic Commerce role at WPP Media
3 weeks ago Be among the first 25 applicants
Join to apply for the Senior Associate, Programmatic Commerce role at WPP Media
Get AI-powered advice on this job and more exclusive features.
About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.RoleAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & ImpactThe Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in the audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platform and DSP's programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Manager, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.Key Responsibilities
- Manage programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
- Optimize client accounts to meet their established KPIs.Audit and review digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements.
- Ensure on-going campaign compliance to GroupM established guidelines and best practices.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Identify insights and optimizations utilizing historical data and competitive research.
- Address technical issues with programmatic campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to our internal media campaign management platform.
Requirements
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at
[email protected] or call (212) ###-#### and let us know the nature of your request and your contact information.The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.Please read our Privacy Notice ( for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.requisitionid:28421Seniority level
Employment type
Job function
- Job functionOther
- IndustriesAdvertising Services, Marketing Services, and Technology, Information and Internet
Referrals increase your chances of interviewing at WPP Media by 2x
Sign in to set job alerts for “Senior Associate” roles.Sr. Associate, Strategic Finance - Marketplace Performance
New York, NY $117,000 - $156,000 1 week ago
New York, NY $105,000 - $175,080 2 weeks ago
Lead, Communications, Engagement & Events
New York, NY $70,000 - $90,000 2 weeks ago
New York Life - Management Fast Track Progam
Manhattan, NY $60,000 - $150,000 4 days ago
Brooklyn, NY$105,000.00-$137,000.002 weeks ago
Senior Associate/Assistant Vice President, ESG Investment Management, Sustainability Group (NY)
New York, NY$122,000.00-$170,000.001 week ago
Senior Measurement Partner, Data & Analytics
New York, NY$110,000.00-$125,000.003 weeks ago
Strategy and Operations Senior Associate
New York, NY$118,000.00-$170,000.002 weeks ago
New York City Metropolitan Area 1 week ago
New York, NY$79,000.00-$99,000.001 week ago
Senior Associate (Investor Relations & Capital Strategy)
New York, NY$150,000.00-$200,000.002 days ago
Strategy and Operations Senior Associate, Global Partnerships
New York, NY$118,000.00-$170,000.001 week ago
Strategy and Operations Senior Associate, gTech Ads
New York, NY$118,000.00-$170,000.002 weeks ago
New York, NY$200,000.00-$250,000.003 weeks ago
New York, NY$90,000.00-$100,000.004 days ago
New York, NY$94,000.00-$117,500.001 week ago
New York, NY$84,500.00-$120,400.001 week ago
New York, NY$100,000.00-$125,000.003 weeks ago
New York, NY$116,000.00-$125,000.003 weeks ago
New York, NY$86,804.00-$100,000.002 days ago
Associate / Senior Associate - Executive Advisory & Research Division
New York, NY$120,000.00-$140,000.002 weeks ago
Trend Research and Forecasting Associate - Womens
New York, NY$79,440.00-$132,360.005 days ago
New York City Metropolitan Area $75,000 - $110,000 4 days ago
Senior Analyst - Strategy-Operations (HYBRID)
New York, NY $105,000 - $175,080 5 days ago
New York, NY $94,000 - $117,500 1 week ago
New York, NY $110,000 - $135,000 2 weeks ago
Senior Analyst, Disney+ Tactical Opportunities
New York, NY $108,500 - $145,400 16 hours ago
Senior Accountant, Revenue (Remote Role)
Brooklyn, NY $105,000 - $137,000 2 weeks ago
New York, NY $108,500 - $145,400 1 week ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr