Senior Analyst, Data Governance - Zenith USA : Job Details

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.

What does Zenith Data Governance do?

Data Governance collaborates with Analytics, Engineering, and Technology Activation teams to design and enforce the processes and protocols used to effectively manage data across our digital ecosystem to ensure quality, consistency, and availability. We also work to understand key decision points so we can ensure the correct business logic is applied, documented, and executed. Once that data is mined, it is used to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

What does a successful Senior Analyst look like?

We don't all look the same, and we don't expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a problem-solving mind, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more.

Familiarity with media analytics and data helps, especially digital media, but isn't necessarily a requirement. Prior professional experience in a data related role is required

What does a Data Governance Senior Analyst do day-to-day?

Senior Analysts support the foundation of the Data Governance and Analytics teams. They work closely with core Analytics teams to understand client media reporting requirements and processes. They also work with other cross functional teams and help implement standardized processes and protocols to enable efficient data management. They behave like Business Analysts who understand the business requirements and are able to produce clear documentation to facilitate automation of data processing. They are curious and demonstrate attention to detail, as well as problem-solving skills.

Requirements:

• Bachelor's degree. Degree in a related field is a plus (i.e. STEM, Economics, MIS, BI, Marketing, etc.).
• 1-3 years of experience working with large data sets or conducting quantitative analysis.
• Strong communication skills. Ability to speak and write professionally. Ability and comfort with presenting work by phone or within small groups.
• Ability to communicate complex ideas to both external and internal clients.
• Strong organizational skills. Ability to track progress and next steps across multiple tasks and provide regular status updates to Team Leadership.
• Critical thinker and a self-starter. Comfortable with self-led trainings
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Understanding of a broad range of online advertising media channels such as Display Banners, Email, Contextual, and Social
• Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Ability to structure and manipulate large data sets to answer business questions. Familiarity with SQL, pivot tables, and Excel functions.
• Proficient in Microsoft Office software such as Word, Excel and PowerPoint.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

Preferred Experience:

• Knowledge of digital marketing and advertising landscape and concepts.
• Knowledge of visualization tools like Tableau and PowerBI.
• Proficiency of analytics tools and pulling data from relational databases (Google Analytics, MS Access)
• Advanced Excel skills (ability to work with macros, advanced formulas).
• Knowledge of Python and other programming languages.

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $ 87,630 - $ 95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/17/2025.

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