Senior Account Director - Franklin Madison Group, LLC : Job Details

The Senior Account Director is responsible for the strategic planning and orchestration of highly effective direct mail campaigns ( digital integration), bearing ultimate responsibility for client performance, satisfaction, and profitability for the agency. Responsibilities:Develop annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel. Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables. Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients via a signed Statement of Work (or equivalent). Serve as the primary liaison between the Client and Franklin Madison Direct s Data and Analytics department, effectively articulating list procurement, modeling,...Director, Account, Senior, Performance, Budget, Technology