SEM Manager - Good Inside : Job Details

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We've already reached millions, and we're just getting started. We're refining our product and expanding our reach to empower even more families.

We're looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

We're looking for a strategic and detail-oriented Manager of Search Engine Marketing (SEM) to join the Growth Marketing team at Good Inside. In this role, you'll take ownership of paid search strategy and execution across Google, Bing, and other relevant platforms, helping drive efficient subscription and revenue growth.

You'll be the go-to expert on all things SEM—from campaign setup to bid strategies and keyword optimization—bringing both analytical rigor and creative thinking to a high-impact channel.

Hybrid opportunity with 3x days a week in our New York, NY Office

️ Reports to: Director of Growth

• Lead the end-to-end execution of paid search campaigns across Google, Bing, and other engines with a focus on customer acquisition, efficiency, and lifetime value.
• Own campaign builds, keyword expansion, ad copy development, A/B testing, and budget pacing—this is a hands-on-keyboard role.
• Manage campaign operations through Google Ads/SA360, ensuring automation and optimizations are driving performance at scale.
• Monitor daily performance and make proactive, data-informed adjustments to drive ROI and meet customer acquisition cost (CAC) targets.
• Develop SEM reporting dashboards in partnership with Analytics; analyze performance trends and communicate insights to stakeholders.
• Collaborate with Lifecycle, Creative, and Product teams to align SEM efforts with broader marketing strategies and optimize the full funnel.
• Stay on top of search platform updates, competitor strategies, and emerging best practices—proactively testing and applying new learnings.
• Support forecasting and scenario planning across paid search, working closely with the Director of Growth Marketing.
• Partner with and own agency relationships
• SEO/AI knowledge a plus

• 3-5 years of hands-on paid search experience with a proven track record of managing efficient, scalable SEM programs.
• Expert in Google Ads, Bing Ads, and Search Ads 360 (SA360); additional experience with Apple Search, YouTube, or display is a plus.
• Strong analytical mindset; fluent in Excel/Google Sheets, and able to derive insights from performance data.
• Experience with Amplitude, Mode or similar
• Deep understanding of SEM bidding models, attribution, and optimization tactics.
• Experience managing toward acquisition and efficiency metrics (CPA, ROAS, LTV:CAC).
• Strong communication and cross-functional collaboration skills.
• Experience in a startup, DTC subscription, or performance-driven environment preferred.
• Passion for Good Inside's mission and a genuine desire to help parents feel supported and empowered.

• Compensation + Equity: Annual salary for this role will be $110k - $125k
• 401k + Company match
• Time off to recharge
• Hybrid work environment

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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