SEM Digital Marketing Program Manager - UKG : Job Details

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With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. We are committed to innovation and growth. Join us to bring your ideas and collaborative spirit to an organization that is constantly building and achieving new milestones.

At UKG, you get more than just a job; you get to work with purpose. Our team aims to inspire organizations to become great workplaces through our award-winning HR technology. We value your personal and professional growth, offering benefits like wellness programs, tuition reimbursement, and U Choose — a customizable expense reimbursement program for over 200 needs.

Our inclusive culture, employee resource groups, and supportive leaders ensure every voice is heard. If you're passionate about our purpose — people — we look forward to supporting your career.

The SEM Manager will focus on planning, implementing, and optimizing paid search campaigns to drive traffic and increase sales pipeline. Responsibilities include managing PPC budgets, developing keyword strategies, creating compelling ad copy, monitoring campaign performance, and collaborating with teams to align strategies and maximize ROI.

• Develop and execute SEM strategies including Paid Search, Display, and Video.
• Collaborate with external agencies and international teams.
• Optimize for organic search and ROI.
• Conduct audience and keyword research.
• Work with marketing and web teams to improve web conversion experiences.
• Track KPIs like CPC, CTR, CPA, and ROAS.
• Report to stakeholders and leadership.
• Identify gaps and implement improvements.
• Stay updated on SEM trends.
• Coordinate with Marketing & Sales to enhance ad performance.

• 5+ years in Search Engine Marketing (SEO).
• 3+ years in planning and executing SEM strategies.
• Proven SEM success.
• Proficiency with Google Analytics, Google Ads, Bing Ads; Google Ads certification preferred.
• Experience with web analytics, marketing, and business development.
• Experience with A/B testing.
• Strong analytical and presentation skills.
• Critical thinking and problem-solving abilities.
• Excellent time management, collaboration, and communication skills.
• Experience working with external agencies.
• Bachelor's degree in marketing or related field.

UKG is a leader in workforce management and human capital management, serving millions of workers globally. Our AI-powered products will drive us into an even brighter future.

UKG is an equal opportunity employer. We evaluate applicants without discrimination. We participate in E-Verify. For disability accommodations, contact [email protected]. The salary range is $78,800 to $113,300 USD, with incentives and comprehensive benefits. Details are available at our careers site.