Sales & Events Manager - BrewDog : Job Details

We love great craft beer and want everyone to share our passion. Our central team plays a vital role in this mission, shaping our future for the better—whether for our people, planet, or our incredible beer. Because we expect great things from you, we give great things back.

• HOP STOCK: Share in our success with a unique benefit for our salaried team. If we grow strongly, we win together.
• UNICORN FUND: We allocate 10% of our profits annually to our crew members as part of our ground-breaking Unicorn Fund.
• Retirement (401k): BrewDog offers long-term coverage with Safe Harbor Matching Contributions—100% match up to 6% of your compensation.
• 4 Week Sabbatical: After every 5 years, enjoy an additional 4 weeks off for personal pursuits.
• Staff Discount: 25% off in bars, 30% online, and 50% on BrewDog merchandise.
• Beer Training: Support for internationally-recognized Cicerone qualifications, with pay increases per level passed.
• And More: Enhanced sick pay, healthcare, life assurance, retail discounts, employee assistance programs, family-friendly policies, extra holidays, pawternity leave, DE+I initiatives, crew forum groups, and a crew beer/beer allowance.

We are committed to environmental sustainability, using industry-leading techniques to create and deliver unique beer while caring for the planet.

BrewDog seeks an experienced Retail Events and Marketing Manager with a proven track record in brand activations, consumer & trade events, and partnerships. You will develop and own the retail events calendar, bringing our strategy to life through unique experiences and activations.

The ideal candidate combines business acumen, negotiation skills, innovation, and project leadership from concept to delivery. A proactive attitude and experience with boundary-pushing brands are essential.

• Building and managing event strategies, including budgeting and stakeholder coordination.
• Establishing partnerships within the group and with US teams for activations.
• Managing and training marketing team members and coordinators.
• Creating and maintaining a retail brand standards handbook.
• Coordinating bar openings and securing event activations with vendors.
• Negotiating contracts for events and sponsorships.

Capabilities + Skills Required

• Exceptional project management and communication skills.
• Ability to work independently and own projects.
• Commercially and creatively minded, with opportunity spotting skills.
• Experience leading projects from concept to post-event analysis.
• Detail-oriented, with strong budget and creative oversight.
• Proven ability to manage multiple projects and priorities.
• Experience with challenger and/or FMCG brands.

You will report to the US Head of Marketing and collaborate with GMs and teams across US sites. Our leaders are passionate about creating an exceptional craft beer experience and workplace. Help us make this the best BrewDog Bar out there!