Sales Director - BIC Auctions | Best in Concrete : Job Details

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The Director of Sales is a strategic, relationship-driven leader responsible for driving top-line growth across BIC's auction, brokerage, and subscription-based sales channels. This role is focused on acquiring new sellers, nurturing existing relationships, and developing scalable sales systems to increase inventory, expand our buyer network, and grow recurring revenue. The ideal candidate combines strong sales execution with a deep understanding of the equipment industry and a passion for helping customers unlock the full value of their assets.

Key Responsibilities

1. Sales Strategy & Execution

• Develop and execute the sales strategy to grow seller accounts and increase available inventory across auctions, brokered deals, and subscription listings.
• Own and manage the sales pipeline—from initial outreach through signed contracts—ensuring a healthy flow of new business.
• Build playbooks and repeatable processes to scale seller acquisition efforts across verticals and regions.

2. Relationship Management

• Cultivate and manage relationships with contractors, fleet managers, dealers, and other key equipment owners.
• Serve as a trusted advisor to sellers, educating them on BIC's sales formats and identifying the best approach to meet their goals.
• Retain and grow accounts by delivering consistent value and staying engaged throughout the asset lifecycle.
• Partner closely with operations, marketing, and leadership to align sales activities with broader business goals.
• Provide feedback and market insights to help shape service offerings, marketing campaigns, and customer experience improvements.
• Mentor future sales team members as the department scales.

4. Performance Management

• Track key sales metrics (e.g., seller acquisition, inventory volume, close rate) and report progress to leadership.
• Use CRM and sales tools to manage outreach, follow-ups, and pipeline status with a high level of visibility and accountability.
• Continuously test and optimize outreach methods, messaging, and positioning based on results.

Qualifications

• 5–10 years of sales experience, preferably in equipment sales, asset disposition, construction services, or related industries.
• Proven track record of developing new business, managing complex relationships, and closing high-value deals.
• Strong understanding of equipment owners' needs and the lifecycle of heavy or construction assets.
• Excellent communication and negotiation skills with a customer-first mindset.
• Comfortable using CRM tools, sales enablement platforms, and reporting dashboards.
• Self-motivated, goal-oriented, and capable of working independently in a fast-paced environment.
• Ability and willingness to travel as needed for client meetings, onsite inspections and events

Preferred Traits

• Entrepreneurial and resourceful with a passion for building systems and processes.
• Collaborative and team-oriented, able to build strong relationships across departments.
• Analytical thinker who uses data to inform decisions and optimize results.
• High integrity, reliability, and follow-through.
• Thrives in a remote work environment, demonstrating independence and strong communication skills.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionSales and Business Development
• IndustriesProfessional Services

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