Retail Strategy Manager - Hisense USA : Job Details

Duties/Responsibilities:

• Manage third-party field marketing representatives.
• Develop and implement store visit schedules and KPIs to ensure optimal retail coverage.
• Monitor rep performance, including merchandising compliance, promotional setup, and store feedback.
• Review field reports, analyze data, and optimize rep productivity and store impact.

Retail Execution & In-Store Marketing:

• Work closely with key retail partners (e.g., Best Buy, Costco, Walmart) to maintain brand presence and visual merchandising standards.
• Oversee the placement and maintenance of POP materials, endcaps, interactive displays, and signage.
• Ensure proper setup and execution of in-store promotions and events.
• Collaborate with retail staff to educate them on product features, promotions, and brand positioning.
• Act as a liaison between internal teams (sales, brand, product) and retail accounts to ensure aligned execution.

Performance Analysis & Optimization:

• Collect and analyze field team and retail execution data.
• Create regular performance reports with actionable insights.
• Recommend improvements to enhance brand presence, shopper engagement, and sales impact.

Qualifications:

• Bachelor's degree in business, marketing, retail management, or a related field. MBA is a plus.
• Minimum of 6 years of experience in in-store merchandising, retail management, or related roles, preferably within the consumer electronics industry.
• Strong understanding of retail environments, including store layouts, customer journey, and visual merchandising principles.
• Proven experience in developing and implementing successful in-store merchandising strategies that have driven brand visibility and increased sales.
• Excellent leadership and people management skills, with the ability to inspire and guide field teams to achieve objectives.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize in-store merchandising initiatives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior management.
• Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously.
• Knowledge of consumer electronics industry trends, retail landscape, and customer preferences.
• Familiarity with retail marketing strategies, store operations, and field team management.
• Ability to travel domestically and internationally as needed.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.